It is a huge worthwhile list of the best SEO tools for your website here. Be it internal SEO or external, these would give you a huge head start.
Good to note and remind at the same time that, when people want to search for some information on the web, they often use search engines that can list down all websites which contain the key phase they need to find. Popular search engines such as Google, Bing, Yahoo, Ask.com, and AOL have been invaluable tools in helping us fetch the needed information from the vast worldwide web.
Of course, search engines cannot possible display millions of recommended websites on a single page. They need to break down the number of site recommendations and sort them according to the ranking factors of their algorithms. Let’s take Google for example; Google ranks a website by rating the site’s features such as its links, keywords, brand metrics, engagement data, and social metrics on a scale of 1 to 10. The websites earning higher ratings earn higher ranking on the Google search result page. This means landing on a first page in Google search result generates more traffic and attracts more visitors as they tend to click on the links at page 1.
In order to build higher traffic and increase your ranking, your website must have a good SEO value. To be able to do this, you need to make it to the top spots of search results. There are tools that can help you optimize your website and make search engines take notice of your site.
In choosing the best SEO tools for your website, you need to identify the things you need to improve. What do you want to accomplish with your SEO campaign? Do you need to audit your site or track rankings and traffic?
Now here is a recommended SEO tools list that should meet many of your specific goals:
Best SEO tools for Auditing Your Site
To choose the best SEO tool to audit your site, you’ll need something to help you determine the procedures on how to effectively boost your site’s rankings. Raven Tool features Site Editor that can greatly assist you for this task. It monitors your desktop and mobile SEO, allowing you to check your web site from any devices anytime, anywhere. This SEO tool conveniently notifies you in case a problem occurs and provides a complete list of all opportunities for optimization.
Best SEO tools for Analyzing Your Competitors
The competitive system of the worldwide web compels every publisher or blogger to get an edge over their competitors. One effective way to stay on top of them is to learn their strategies and analyze how they perform. There are SEO tools that can help you analyze the performance of your competitors and one of the best tools for this task is the SimilarWeb. It features analytics platform that lets you see the networks, publishers, and countries that are sending traffic to your competitors. It also lets you discover similar websites and all existing competitors which are using the same keywords as your site. SimilarWeb also comes with an advanced Industry Analysis feature that enables you to analyze your entire industry.
Best SEO tools for Keyword Research
Choosing the right keyword to use in the title, content, and metatags is essential to improve your SEO ranking. If you are having difficult times coming up with best keywords for your website, you might want to give SECockpit a try. This SEO tool can help you choose the best keywords in just seconds. It also supports quite a few languages for your own comfort.
Keyword Research being a wide niche with extensive competition, I’ll add 2 additional tools for you to highly consider. KeySearch.Co and SemRush.com. These two additional tools are also recognized as top keyword research tools for bang your money. Lots of value and one of them having a onetime lifetime free instead of monthly payments. Add these 3 tools for your own research here. It’ll be worth it.
Best SEO tools for Backlinking
SEO covers a ton of micro specializations, and this is one of them with a wide range of great options. Backlinks help your site rank higher on all search engines. When other sites mention your website or when other blogs post reviews about your site, your SEO ranking significantly increases. Ontolo is one of the powerful SEO tools that quite a few of us are experimenting with that can also help in search for link partners, opening wider opportunities for high-quality back-linking Basic information and contact details for each prospect are provided to you.
Other advance tools that many of us use on a weekly basis and pay the monthly on-going fees – since the free limited research isn’t enough for SEO agencies – is Ahrefs. The name is downright horrible as you might instantly conclude, many of us still don’t know the significance or the reasoning behind branding it with such a difficult to remember name directly on the browser, but one thing for sure is that it’s either the #1 tool for spying on your competitors backlinks and likely reasons why their websites is on the top 10 of page 1 rankings at Google.com. A favorite for many SEOs and a top 3 favorite for many experienced internet marketers. If there’s one tool you should invest, this is definitely one of the tools that’ll be ideal putting your money in, if you’re truly serious on building an on-going career out of SEO or ranking sites on your own at Google free organic search.
Best SEO tools for Tracking Search Engine Rankings
You might want to know how your site is ranking every now and then. Search engine tracking tool such as RankTrackr looks up a keyword and tracks ranking by allocating the closest access point to the search engine and simulating the user’s location with the use of GPS coordinates. RankTrackr sends reports via email and you can opt to choose to receive the report daily, weekly or monthly. It also provides historical overview of your website to show your progress.
Yet again, this is another niche that has a ton of excellent software research options, which is good for all of us, as SEOPowerSuite Company also provides a tool to do what RankTrackr does for a onetime fee – instead of paying monthly fees for tracking keywords as primary objective. Tons of great options here and definitely hard not to be biased when you’ve tried a ton of great ones and still manage to use 2 of the ones mentioned on a consistent basis. Again, the above are preliminary options, there might be better all-in-one options out there based on your specific requirements – however, these mentioned tools will do the job quite efficiently.
Best SEO tools for PPC Research
Ad campaigns such as PPC (pay-per-click) can boost your site’s ranking on search engine results. Spyfu is an example of a PPC research tool that can help you find profitable keywords and can help you discover the most relevant PPC campaign for your site. Spyfu is very popular and known in the internet marketing community for its effectiveness.
However, if you don’t like monthly fees (while you can avoid those!) you’ll also be nicely served with “Google Keyword Planner” which is free of charge and with KeySearch.co which is another tremendous tool for PPC research and overall keyword research. There are numerous options, but these 3 tools are among the most popular ones used daily by top SEOs and the internet marketing community alike.
Best SEO tools for Local SEO
Creating a website to promote your store is a great way to expand your market. Increase your local customers by improving your site’s ranking and managing your own local SEO agency. Financially stable countries such as the USA, United Kingdom, Europe and Australia are ideal places to open up shop for local SEO specialized agency. While a lot of established SEO agencies have their own internal offices with ready-to-work teams in a same physical place, starting online while having a team is also acceptable and profitable according to the experienced of many of us who’ve already started.
Whitespark, based in Edmonton Canada is one of plenty examples you could see online with a rich Canadian local environment successfully offering citation services to local Fortune 500 companies, among other services. Millennials running a successful service virtually and with local presence in Canada where you can actually visit. They offer useful tools to help you stand out by earning customer reviews and building citations for you as one of the many executions they take care off. As WhiteSpark, you can start with an online presence, a local presence by having a physical address and ultimately join the ranks of locals by having your own team present in an office to run a smoother, highly efficient physical business – just like regular mom-and-pop local shops would often like to be address – face to face.
Best SEO tools for Tracking SEO Traffic
We are often concerned on whether our SEO efforts are effective enough to drive more traffic. Klipfolio features an SEO traffic tracker dashboard where you can constantly monitor the traffic status of your website. It allows you to check all of your site’s metrics in one page which includes the traffic type you are receiving, natural searches and paid campaigns. You can also customize your dashboard to display only selected features such as page views, bounce rate, time on site and more.
Best SEO tools for Experimentation
To be able to establish your site, you need to make sure visitors will want to come back for more read. This will lead to more followers, backlinks, mentions and positive testimonials that can help you climb to the top spot of the rankings. Make your visitors crave for your site by giving them a good experience. Expand your creativity and try to experiment with variations to determine which layout catches their attention more. To make the task easier on your part, Optimizely helps you power your experimentation and discover ways to increase time on site and reduce bounce rates. Tools like these help cut time drastically as many of the much required steps for a professional internal SEO audit is integrated in the system.
Other tools I’ll highly recommend you consider you buy, to the very least, one of them are two famous ones that been on the market for over a decade. Very efficient tools as long as you keep the tools under an “update” subscription plan after paying the one time fees. Tools like “SEO PowerSuite Enterprise” and Internet Business Promoter (known as IBP) are tools that many of us started with and continually use. IBP being a great one for internal on-page SEO, magnificent tool if you can afford it.
For SeoPowerSuite Enterprise I’ll definitely wait until Black Friday or Cyber Monday as it’s normal to see up to 70% discount on the tool for limited 24-72hrs in those special pre-holiday times. Many great options here.
Now, do I really need SEO tools?
By now this one should’ve been answered on a jiffy. It is a given fact that SEO tools can help you improve your site’s visibility, which is vital in the competitive digital world. This is why it is no wonder that SEO tools have become necessity for publishers and bloggers of today. Some bloggers are even more concerned about SEO tools than the quality of their content. A page may have a good SEO value but it does not necessarily means it has a great content.
At the end of the day, it is what they read and see that matters the most. And if visitors find your article interesting, they will eventually share it. Remember, a good SEO value may tap the attention of search engines but a good content instills deeply into the mind of the readers. It is of great hope and faith that this crafted piece gives you enough insights into looking into testing and doing even more research on the very best SEO tools for your particular needs. These tools are some of the best SEO tools for your website for particular optimization needs. There are more of course, but the above get the job done very well! What other tools have you used that work nicely as far SEO goes?
With all the above being said, as always, lets keep grinding!