Whether you’re a blogger or an e-commerce entrepreneur, understanding SEO is the key to increase your site’s traffic. If you haven’t heard about SEO before, chances are, you’ve already been left behind while your competitors are hustling ahead of you.
Search engine optimization, otherwise known as simply SEO, is a discipline aimed on increasing visibility in organic search engine results. It is a process involving various practices where creative and technical elements are applied to improve rankings and attract traffic. Technical practices may involve on-page (internal) SEO and off-page methods such as link building and social media marketing.
In SEO, the term ‘visibility’ means how high your website appears in the search engine results page (SERP) based on organic search results. We use the term ‘organic’ to describe unpaid results in contrast to paid results generated by PPC or paid advertisements. In order to make your website more visible, it needs to appear on the first page of SERPs.
To start your own SEO, you should know what particular part of your website to optimize. Search engines strictly follow their own algorithm in ranking websites, rating each important elements of your website. It is, therefore, important to learn what search engines are looking for. In which I am sure you might only be interested in Google company SEO ranking details. While you’re at it, you need to know what search engines like Google.com are not looking for and shortly below you’ll see a list of 8 actions to make for proper free organic search result rankings.
Here is the List of 8 SEO Actions to
Perform in order to Achieve High Rankings:
Keyword is important, but the relevance of your site’s content will always be the most valuable ranking factor for most search engines. SEO has evolved to shift away from engine-friendly websites to user-friendly websites. This drives us to focus more on creating high quality content and worry less about keywords. Content relevancy is gauged on the ability of your content to answer the questions being asked, regardless of whether the queries are simple or more complicated.
Search engines aim to provide best user experience by recommending complete contents with user-friendly navigation and relevant links. The use of various multimedia forms can increase the quality of user experience by adding related images, videos, infographics, and more. With high quality content, you’ll attract more visitors and reduce bounce rate.
2. Mobile compatibility
Mobile web is becoming the new face of internet. The use of mobile devices has taken internet browsing to another level. In comparison with PC desktops or laptops, mobile web is more accessible and convenient. Webpages are also loaded faster on mobile internet browsers than that of computers. This is why Google has taken in cross-device compatibility as one of the major ranking factors to consider this year and for the years to come. One of the clearest ways to know if your site is mobile compatible would be through the use of “Google Mobile Friendly Test” in your Webmasters Toolbox within your Google account – be it through Gmail email access or through any of Google available account logins.
Here is the immediate link to check your mobile friendliness:
3. Internal Links
The use of internal links can help you drive more traffic around your site and increase higher trust signals for search engines. Internal linking gives your visitors more relevant reading options with the use of anchor text. This can yield higher rankings for specific keywords by linking to it from other sites or posts with the same anchor text. Take note to vary your anchor texts that are targeting the same page as Google might detect identical uses as suspicious.
When other web page links to your page or post, you are getting a backlink. Either a do-follow backlink or no-follow backlink. Both are important, but do-follow links are better for link authority. A balance of both no-follow links and do-follow is ideal as of 2017. Backlinks, incoming links!
The more relevant backlinks you got, the higher is your ranking in Google. Quality over quantity. Although, with Yahoo and Bing the same history from 2005 and 2013 since reigns true in SEO linking, the more links, the higher you’ll rank regardless of its relevancy and adequacy in the majority of the time. This is why it is crucial to form link building relationships with other site partners that are closely related to your website, but not in direct competition. Google’s internal algorithm can distinguish good backlinks from bad backlinks. It can trace the sources and identify whether they are trusted websites or just spammy websites. Be careful though, spammy backlinks can negatively affect your Google’s rankings.
5. Title Tags and Meta Descriptions
Make your title tags as accurate and concise as possible. Search engines and visitors tend to look for your title tags to learn about what your site is all about. The keywords in the title tag will appear highlighted in search results and browser tabs. Use relevant keywords that can help both search engines and humans to understand what you have to offer.
Meta information doesn’t have any effects on your ranking, however most visitors tend to read the meta descriptions of a website first before deciding to click on it. It appears as a short paragraph under your URL in the SERP. The website with the most concise meta description is likely to have higher chances of visitors’ clicks.
In writing your meta information, make it brief (no more than 150 characters) and make it to the point. Write your meta description as if writing your own selling point, relevant and simple.
Search engines, as the name implies, are engines which are not capable to see images. Search engines can only read text, so how can we tell Google that we are using images on our page? This is where alt text comes in.
Many people overlook the importance of setting the alt attribute of the images they are uploading. Alt text should include a brief and concise description of the image. Google reads the alt text attribute of the images and ranks your site accordingly. This means images without “alt text” could reduce your chances of earning a higher ranking.
Now, there are multiple places to get fantastic images and relevant ones for your blog or site. One of the many favorite sites for acquiring royalty-free so called images is PixaBay. Pixabay is a search directory of royalty free images.
According to PixaBay 2017 terms, you can use all the images for your own websites as minimum. The rights are simplistic and easy to work around if you’re a blogger and website owner. BigStockPhoto and Fotolia being the second and third best choice according to many of us as they contain more variety for blogging platforms and website owners alike. BigStockPhoto is also among the favorites as you can literally get 100’s of royalty free license images by just joining their free trial image program.
After you download images from any site, be sure images are in kilobytes instead of megabytes so that it’s nicely optimized for your blog. You should never carry images with a size of 1mb or more as it can slow down your website loading speed drastically.
7. Domain names
Using keywords in your domain name can produce beneficial effects on your traffic, but Google has been considering further inspections for keyword-rich domains which may possibly result in a lower ranking depending how you manage your website. As explained earlier, search engines want the concept of SEO to direct towards user-friendly websites based on high quality contents, pressing the avoidance of keywords overload. So important as it isn’t 2005, 2013 anymore – those days are long gone!
There are still countless opportunities to get your favorite domain now a days with so many TLD popping out at registrars. Domain extensions like .guru, .co, .io are being considered as normal as a .com or .net extension for Google organic free ranking purposes. That they carry the same weight of regular .com domain names. This is ideal to snatching great EMDs or branded domain names.
Now, another option is to also reinvert the regular wheel of domain setups. Instead of sub-domains (myWebsite.category.fitness.com), consider using sub-directory root domains (myWebsite/category/fitness) for a better overall site architecture. Make your domain names as simple as possible and avoid using too much hyphens and lengthy names. More importantly, make sure that your website can be accessed with or without the www prefix.
Always turn on your comments system to allow your visitors to engage in dialogue with you and with other commenters. Many people are making the mistake of turning off the comment system to avoid reading negative and derogatory comments. Either good or bad, comments are indication that people are actually reading your post or page. Letting your visitors post their thoughts or suggestions related to your post can provide better user experience.
Not only comments help your blog seem full, interesting and an excuse for your client to stay more time, but blog or website comments help you rank higher in Google free organic search results. The reason why is simple, since social interaction in do-follow blogs and HTML websites get indexed in Google, as long as the comments content isn’t duplicated – in which it would hardly be as there’s no reason for that from a regular reader – more traffic from related keyword terms should be acquired and your blog post therefore often becomes more popular! Take time to review your comment section and filter out spam or harmful links that are posted on the comments. It’s always a good idea to add the nofollow value to tell Google to ignore any untrusted links that may be posted on the comment section.
What type of SEO you don’t need…
Now that you already know the things to optimize in SEO, you must also know the things that may hurt your SEO value. Avoid using the following:
· Keyword overload
Stuffing excessive keywords on your content, title tags, meta descriptions, and domain names can reduce the readability of your website. Tips: Use keywords 3 to 5 times on a page
· Intrusive ads
The presence of too much annoying ads can distract your visitors from reading your content and can also slow down the site speed.
· Excessive internal links
Anything in excess is not good, even the number of internal links. Imagine every word in your page content being underlined and colored blue, with nowhere to click without redirecting you to another site or page. That would be irritating on the part of the visitors.
· Hidden text and links
There are some people who intentionally hide texts and links from the user for the sake of gaining high SEO rankings. It is a given fact that users don’t need to read keyword-laden content and excessive links. Some people address this issue by using hidden texts and links that users can’t notice. Using white text on a white background and placing a link in imperceptible punctuations such as the period (.), comma (,), and colon (:) are examples of this scheme. Avoid the temptation of using these tricks because Google can reverse your ranking from high to low when they find you out.
As a reminder, SEO that you don’t need when it comes to organic ranking would be content that is shady, clearly is black hat and content that’s easily verifiable as duplicate or plagiarized. Not only Google could penalize your site rankings, but you could also end up getting a lawsuit if you’re in the US or in any of the European countries. It pays to be smart, use content the smart ways and it should eventually paid for yourself nicely.
What do you think of this list of 8? I am sure you could spare at least 1 more! What do you think is the most important SEO action to take in your own experimented opinion?