Hi, Robert. I want to build a bilingual (Urdu, English) website for Pakistanis who have suffered physical abuse as children. I want it to have a free MOOC like the kind you have on Future Learn: discussion forum, sign-in account, videos, downloadable material in the form of .pdfs, photos. Currently, websites providing PTSD MOOCs are in English and/or too expensive for us Pakistanis. Could I use WordPress to build the kind of website I’m talking about? Also, what do mean when you say that a website integrates with GSuit and costs 5 dollars a ‘pop’? Can’t one leave out that feature all together? Thank you.

Note that Google is pretty good these days at removing any special characters you have in your page title – and I would be wary of trying to make your title or Meta Description STAND OUT using special characters. That is not what Google wants, evidently, and they do give you a further chance to make your search snippet stand out with RICH SNIPPETS and SCHEMA mark-up.


Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.
"If you are a beginner and want the easiest, most professional, web-building site - then this is the one. I cannot recommend this company highly enough. The customer support is brilliant. I am in the UK but they replied to my query on a Sunday. A wide selection of templates which are very adaptable plus new features regularly being added. Very cost-effective hosting. Simply the best. Peter Murray, CEO, Goldfella ltd."
As you can see, there is a lot to consider before we even look at the more familiar elements of optimizing your site and pages. We should only really start to think about keywords and basic on-page optimization once we have this solid foundation in place. And hopefully, if we have structured everything correctly, then the actual optimization of the pages becomes far easier.
To keep things organized and as clear to you as possible our list is divided into few sections. (Yes, SEO is a complex and long-term process.) We begin with some small and easy-to-implement tweaks that could have a great impact on your website’s SEO. As we go deeper, you will learn more about SEO, how search engines work and how to build a robust SEO strategy.

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to avoid throwing link equity away, you might create HIGH LEVEL IN-DEPTH TOPIC PAGES on your site and redirect (or use canonical redirects) any related expired content that HAVE INCOMING BACKLINKS, to this topic page (and keep it updated, folding content from old pages, where relevant and there is traffic opportunity, to create TOPIC pages that are focused on the customer e.g. information pages)
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
QUOTE: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices”. GOOGLE
Doodlekit is one of the most unusable and unintuitive website builders on the market. Editing the limited number of templates is confusing and convoluted and taking advantage of the advertised features is more trouble than it’s worth. Despite my extensive history with site builders and web design, I found myself confused and frustrated when trying to make even the simplest changes on my Doodlekit website.

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Imagine you want to open a restaurant. Would you rather pick the small-town street which already has seven restaurants? Would opening a new restaurant be a smart business decision? I’m not sure about you, but I’d bet my money on a fishmonger, or a butcher, which can provide food to the restaurants. The very basic principles of supply and demand also apply to search engine rankings.
I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
A lot of optimisation techniques that are in the short term effective at boosting a site’s position in Google are against Google’s guidelines. For example, many links that may have once promoted you to the top of Google, may, in fact, today be hurting your site and its ability to rank high in Google. Keyword stuffing might be holding your page back. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with, in the FUTURE. Because they will punish you in the future.
When it's time to go beyond the blogs, beyond the online resumes, beyond the page of links, which service do you turn to for a full-blown site that gives you the flexibility to build nearly anything you desire? There's no lack of them, but three of our favorites are DreamHost, HostGator, and Hostwinds, well-rounded services that feature numerous hosting types and tiers.
The last time I looked Google displayed as many characters as it can fit into a block element that’s about 600px wide and doesn’t exceed 1 line of text (on desktop). So – THERE IS NO BEST PRACTICE AMOUNT OF CHARACTERS any SEO could lay down as exact best practice to GUARANTEE a title will display, in full in Google, at least, as the search snippet title, on every device. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet.
I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.
To understand your site, they have to be able to read the content of the page. This means that the main content of your site should be text-based behind the scenes. Not images. Not flash or video. Even in this ever-advancing world, your main content should still be text-based. There are some great tools, like web fonts, that mean you can still look the part, and your images have a place, but be sure to talk in clear language about what it is you do so the search engine can read and understand your offering.
Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.
I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.
While that theory is sound (when focused on a single page, when the intent is to deliver utility content to a Google user) using old school SEO techniques on especially a large site spread out across many pages seems to amplify site quality problems, after recent algorithm changes, and so this type of optimisation without keeping an eye on overall site quality is self-defeating in the long run.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.

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QUOTE: “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.”
SEO is a set of techniques that help websites rank higher in search engines (e.g. Google or Bing). The final goal is to increase visibility, ideally ranking at the top of those search engines, which means more clicks and more visitors. Unlike paid traffic (e.g. Google AdWords, Facebook Ads, etc.), visitors coming from your SEO efforts (also known as organic traffic) are free.
When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to doorway page type situations. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.

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Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20-word meta description which accurately describes the page you have optimised (for one or two keyword phrases) when people use Google to search, make sure the keyword is in there. There is more likelihood it will be used by Google as your snippet description in SERPs.
Google will select the best title it wants for your search snippet – and it will take that information from multiple sources, NOT just your page title element. A small title is often appended with more information about the domain. Sometimes, if Google is confident in the BRAND name, it will replace it with that (often adding it to the beginning of your title with a colon, or sometimes appending the end of your snippet title with the actual domain address the page belongs to).

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Google Analytics is a right tool for every website owner to monitor every activity on the site. All the data you need on your website is what Google analytics presents on a platter of Gold. It is a beneficial tool for bloggers too that deals o paid traffic to track the traffic coming in and where it comes from and determine the return on investment for every dollar spent. Google analytics is not just a tool for the monitor where visitors visit from; it also shows the captions they take when they visit. Links they clicked on and how much time spent on your site (bounce rate)

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“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Link building is not JUST a numbers game, though. One link from a “trusted authority” site in Google could be all you need to rank high in your niche. Of course, the more “trusted” links you attract, the more Google will trust your site. It is evident you need MULTIPLE trusted links from MULTIPLE trusted websites to get the most from Google in 2019.
A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
The key word in a description:  Search engines favor websites and web pages that make use of the main words used in describing a page. Especially keywords in snippet as seen on SEO test tool. When you take advantage of the right keywords in your description of a page, then you have better chances with occupying the first page on search engines. Although key words cannot get you directly to the front page of Google, surely it increases your chances. Do well also to limit the use of a particular keyword on your website as too much of everything is bad.
When it comes to billboard advertising, less is more. Get your targeted message across in as few words as possible. If you’re looking for a maximum number, no more than 9 (short) words. Take into account that people will be whizzing by in their cars, so there’s only so much they can read…but creating a connection with those people with only a few short words, well, that’s where the creative process comes in.
Google is looking for a “website that is well cared for and maintained” so you need to keep content management systems updated, check for broken image links and HTML links. If you create a frustrating user experience through sloppy website maintenance – expect that to be reflected in some way with a lower quality rating. Google Panda October 2014 went for e-commerce pages that were optimised ‘the old way’ and are now classed as ‘thin content’.
Keywords in URL: Virtually every part of your page that deals with words deserve to be optimized with target keywords for your website. The Url address of your site (e.g., www.dentist.com) should contain at least your keywords for which you want your site to rank. Keyword in URL does not only rank your web pages; it helps your users read information concerning a particular page easily before visiting the link. same as website SEO Checker

The best way to begin your search is to sort the themes by category. If you are opening an eCommerce store (using Bigcommerce for example), there is no reason to browse through blog-optimized themes. Most online website creation services use categories like portfolios, online shops, and blogs to differentiate their templates. Some go even further by creating more specific categories like sites designed to showcase bakeries or sell sunglasses.


Thank you for such a wonderful article. I work for a church and we need to start a new website from scratch due to problems we are experiencing with the currently listed owner of our Weebly site. I like the reviews on WIX.com and think we may go with them. I just had a question about using our current domain on the new site, not sure if you can answer this. Do you know if WIX.com accepts domains already established, like a transfer over or if even needed?

Hello. Just wondering why you didn’t include Shopify. It was recommended to me. But I haven’t tried it yet. I have tried WIX.COM and it was ok until I lost everything in my website and I could not get it back anymore. I am a novice in this field so it was really hard for me to lose everything. It seems like tech support is not very good either since it is hard to contact them.
A logo is a consumer’s first impression of your company, so it’s important that it speaks to them. We keep in close contact with our clients throughout the process, to ensure that the final brand & identity represent their wishes. Our process includes multiple versions of logo designs that go through many stages, until we find the perfect brand for your company!

QUOTE:  “Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting. Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site. Consider adding links to your most popular articles or posts, as well as a link to your site’s home page. Think about providing a way for users to report a broken link. No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.” Google, 2018

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Many of the top website builders support free trial options for potential customers. Some even allow a site to remain free, though with limited function and heavy branding. So, if you aren’t sure which platform is right for you, then consider starting trials with more than one. This allows you to experience the website builders simultaneously and can make a direct comparison easier. Then, as you find that certain website builders don’t meet your needs, simply remove them from contention.

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
Use common sense – Google is a search engine – it is looking for pages to give searchers results, 90% of its users are looking for information. Google itself WANTS the organic results full of information. Almost all websites will link to relevant information content so content-rich websites get a lot of links – especially quality links. Google ranks websites with a lot of links (especially quality links) at the top of its search engines so the obvious thing you need to do is ADD A LOT of INFORMATIVE CONTENT TO YOUR WEBSITE.
This is the question we’re asked most. We love when people ask it, and we live to answer it. To put it into a single word, the answer is – relevancy. Our years of SEO research & experience have taught us that Google is always looking for the most relevant website for what people are searching for. There are, of course, over 300 metrics, aspects & ranking factors that Google takes into account, but at the end of the day, if your website is relevant & useful to your target audience, you will have a fantastic foundation.

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There are many search engines, but let’s be honest: Google remains the most widely used one in most of the world, so focus on it first. It might also be worth adding Google Search Console to your site. This tool will help you discover  SEO issues and will speed up the Google indexation process of your site. Please check Google Search Console support for more information.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
The first thing you need to do is choose what website platform to build your website on. There are many different CMS (content management systems) to choose from and choosing the right platform is a top priority. You don’t want to start building your site on a CMS platform to find out that it’s totally wrong for you and your site. There’s a load of free website building platforms that you could use, but these free websites aren’t great for the long term. You’re restricted to using their own hosting and their own sub-domain ( yourwebsite.freewebsitecompany.com ).
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
Does this article have an excessive amount of ads that distract from or interfere with the main content? (OPTIMISE FOR SATISFACTION FIRST – CONVERSION SECOND – do not let the conversion get in the way of satisfying the INTENT of the page. For example – if you rank with INFORMATIONAL CONTENT with a purpose to SERVE those visitors – the visitor should land on your destination page and not be deviated from the PURPOSE of the page – and that was informational, in this example – to educate. SO – educate first – beg for social shares on those articles – and leave the conversion on Merit and slightly more subtle influences rather than massive banners or whatever that annoy users). We KNOW ads (OR DISTRACTING CALL TO ACTIONS) convert well at the top of articles – but Google says it is sometimes a bad user experience. You run the risk of Google screwing with your rankings as you optimise for conversion so be careful and keep everything simple and obvious.

Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
Rich snippets are a powerful tool to increase click-through rates. We are naturally attracted to listings that stand out in the search engine results. Anything you can do to improve the click-through rate drives more users and makes your search engine listings work harder. Factor in possible ranking improvements from increased engagement, and you can have a low-input, high-output SEO tactic.
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.

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Where they should improve: Some of their templates are modern and slick looking, but most of them look a bit aged. A big limitation of the free plan is that your website will go down, every day, for one hour; if you ask me, this is a no go. It has some of the basic features and add-ons, but there are key elements missing (e.g. a blog or on-site search). When you change to a new template, all the content you had will be lost.
You need to make sure each of your pages is providing unique, high quality content. Don't plagiarize or copy content from the web and use it as your own -- not even from your own pages -- since Google heavily penalizes pages that contain duplicate content. Whenever possible, provide informational content that you think will be helpful to your visitors.
Professional SEO for serious website Promotion involves more than of its 60% on deep Analysis, Planning and Monitoring. At Pro Data Doctor we have Hundreds (Yes, you read it right) of Degree Holder Computer Engineers and not just any Graduates of any skill set. Our teams of SEO Professionals have ability to perform the serious and efficient analysis of nature of your business and to formulate the ways to attract potential clients and customers towards your Business website.
In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.

QUOTE: “Another problem we were having was an issue with quality and this was particularly bad (we think of it as around 2008 2009 to 2011) we were getting lots of complaints about low-quality content and they were right. We were seeing the same low-quality thing but our relevance metrics kept going up and that’s because the low-quality pages can be very relevant. This is basically the definition of a content farm in our in our vision of the world so we thought we were doing great our numbers were saying we were doing great and we were delivering a terrible user experience and turned out we weren’t measuring what we needed to so what we ended up doing was defining an explicit quality metric which got directly at the issue of quality it’s not the same as relevance …. and it enabled us to develop quality related signals separate from relevant signals and really improve them independently so when the metrics missed something what ranking engineers need to do is fix the rating guidelines… or develop new metrics.” SMX West 2016 – How Google Works: A Google Ranking Engineer’s Story (VIDEO)
Good article and have clearly highlighted some of the most important checklist which every webmaster should consider checking before launching a new website. I would like to add up one more point, which is understanding the structure of the website and prevent the chances of indexing duplicate contents by search engines. Duplicate contents harms your SEO and your overall ranking as well. You should also consider preventing search engines from crawling some important and and secure urls which are meant for private use.
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