Long tail keywords are long phrases (they could be even whole sentences) that people type into search bars. “How to prepare a content marketing strategy” or “how to use growth hacking techniques to expand a business” are examples of long tail keywords. They won’t bring a lot of traffic to your website. However, visitors that they provide you with, are most likely to become your engaged users.

Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again!

Search Engine Optimization Google


Hi Jamie. I am not a web developer (yet) but I am aspiring to become one some day. I am using Django Framwork for the backend. But for the frontend , I am confused. Should I study HTML , CSS and javascript and then build a website (frontend) from scratch? Or should I not waste time , and just get a theme from wordpress? How much control over the look and feel of the website do we have, when we use these themes pre-tailored for us?
Their templates look quite fresh and offer lots of functionality. The choice is limited to a handful of designs. Also, most of them are paid ones that will set you back $19-$39 (as a one-time payment). It’s also a pity we couldn’t find any blogging functionalities. Once you are happy with your result, you need to publish the site to your own web space. Of course, that’s a lot more complicated than with a hosted website builder as it requires you to set up a FTP connection and upload it to your own web space.

To understand your site, they have to be able to read the content of the page. This means that the main content of your site should be text-based behind the scenes. Not images. Not flash or video. Even in this ever-advancing world, your main content should still be text-based. There are some great tools, like web fonts, that mean you can still look the part, and your images have a place, but be sure to talk in clear language about what it is you do so the search engine can read and understand your offering.


While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.
QUOTE: “7.4.3 Automatically ­Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of auto­generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
I would also ask what existing relationships and websites and profiles do you already have that you can and should update to create buzz and actually to create accuracy. So this would be things like everything from your email signature to all your social profiles that we've talked about, both the ones you've claimed and the ones that you personally have. You should go and update your LinkedIn. You should go and update your Twitter page. You should go and update Facebook. All of those kinds of things, you may want to go and update. About.me if you have a profile there, or if you're a designer, maybe your Dribbble profile, whatever you've got.
Moz Pro is a suite of tools created to help you tackle SEO using a data-driven approach. To give you a quick overview, Moz Pro is rather similar to SEMrush, in that it enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.
A (once) hugely popular free website builder that has constantly been losing market share to the competition. They feature a simple editor with plenty of themes. But the big issue with this product is that it hasn’t received a major update since 2012. And it shows. Everything (editor, themes, features) seems pretty outdated and on top of that they limit the free plan to 5 individual pages.

One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.

"I am really impressed with the work put into creating Mobirise. I love the ease with which Websites can be built in a few minutes using this awesome product. I like the intuitive drag and drop process and the mobile-first approach. I love this product, but it seems incapable of creating corporate Websites, because of the simple designs. Generally, I want to commend you for your work. The product is awesome. With more block options, increased flexibility, Mobirise would favorably compete with the top free website builders - wix, weebly, squarespace. I'll be standing by. Your product has great potential. Keep working." 
I had been with a builder/host who’s focus migrated from yoga studios (closest match I could find at the time) to chiropractors, eye doctors & vets. I changed to a new builder/host that supposedly fully integrated all the aspects of my business mgt. software; only to discover after going live that things like BUY NOW links didn’t work & the ability to embed code provided by the business mgt. software really doesn’t exist.

SEO Web Design is a way of designing and developing websites to make them search engine friendly. Making a website SEO friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
QUOTE: “I think there is probably a misunderstanding that there’s this one site-wide number that Google keeps for all websites and that’s not the case.  We look at lots of different factors and there’s not just this one site-wide quality score that we look at. So we try to look at a variety of different signals that come together, some of them are per page, some of them are more per site, but it’s not the case where there’s one number and it comes from these five pages on your website.” John Mueller, Google
I have a question if you could help me out a bit with a website of mine because 1 month ago I received a manual penalty because of "cloacking and gibbersih content". The webiste is [thequotes] [dot] [com] and I was curios if you share the same opinion as me. My opinion is that the site is penalized because it has content behind images or hidden links(and I mean the url is not declared as is served by ajax with "#"). Could you and your readers help me out a bit with identifying the clocking problem?

This is a bit of an odd company: they use three different brands that sell exactly the same site creator. And we couldn’t find any company details as there is no ‘about’ page on either of the three websites (even their own domain names seem to be registered privately). At first glance Sitey & Co. looks pretty sweet: they offer a vast number of flawless templates. Once you get to the editor you’ll start to notice some similarities to another well-known player: Wix. Everything is really similar (which isn’t necessarily a bad thing). However, we see little reason not to opt for the original. The free plan is limited to 5 pages only and their paid plans are all more expensive than Wix’s.
First, let's discuss why you even need a webpage in this day of social media domination of the web. On a personal level, you wouldn't want to send prospective employers to your Facebook page, so a personal website makes more sense as an online, customized resume. Another reason worth consideration, for both personal and business sites, is that building your own site gives you endless design choices. You also have total control over products and services you may sell and how they're delivered.
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