By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]

Video Marketing Strategy


******” Quote from Google: One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low-quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low-quality pages to a different domain could eventually help the rankings of your higher-quality content. GOOGLE ******

Back in the days, knowing how to create your own website required knowledge about HTML code, CSS and Flash. Making your own website nowadays doesn’t require you to have these skills anymore. Content Management Systems (CMS) like Shopify, Wix or Wordpress can help anyone build their website from scratch. These website building platforms are user-friendly and help you manage your online content easily. Most websites make use of Wordpress, so we’d suggest that you do too.


Hey Ben, thank you for all the information. I think web site builders in general are a great tool for novice computer users such as myself. I started my own website and it took me only a few hours to do so! I know I might sound childish, but this is unheard of for me. I used the Wix website builder software which was free of charge, and I am contemplating upgrading to the 2nd plan in order to remove the banner ads.

Speaking of time savings, website builders save users a ton of time! In today’s fast-paced world, nobody wants to wait days or months for their website to be ready. Website creating services enable job seekers to make resume sites and stores to create eCommerce sites in a matter of hours. If you have something that needs to be online, they can help you easily put it there.
Google is a link-based search engine. Google doesn’t need content to rank pages but it needs content to give to users. Google needs to find content and it finds content by following links just like you do when clicking on a link. So you need first to make sure you tell the world about your site so other sites link to yours. Don’t worry about reciprocating to more powerful sites or even real sites – I think this adds to your domain authority – which is better to have than ranking for just a few narrow key terms.
OBSERVATION – You can have the content and the links – but if your site falls short on even a single user satisfaction signal (even if it is picked up by the algorithm, and not a human reviewer) then your rankings for particular terms could collapse – OR – rankings can be held back – IF Google thinks your organisation, with its resources, or ‘reputation, should be delivering a better user experience to users.
Always write a relevant meta description for every page on your website. Try to incorporate your keyword(s) for the page naturally in the description to hopefully end up with some bolded text on the search results page (as with “cloud hosting” in the example above), and use the space to provide a brief description about what’s valuable on the page.
WordPress.com is built for blogging, and it shows. Extensive blogging features are automatically built-in such as analytics, a search feature, comments, display categories, archiving, and more. Combine this with intuitive design, such as being able to choose your settings for feature images and which blog posts should appear on your home page, and it’s clear why WordPress.com is so successful.
Remove ads: As you know, on free plans your website builder will advertise on your site. Whether this is through a subtle banner or an annoying pop-up, this can ruin your professional image if you’re promoting your own brand or running a business. On paid plans, such as Wix’s Combo plan, these adverts are removed, leaving your website clear of any distractions. This is similar to using the free version of Spotify compared to having a Premium account – you can still listen to music on both, but on the free plan you’re interrupted with adverts! 

I consider myself tech savvy, well with everything up to this point anyway. I have zero coding or website building experience. The 1st & only one I’ve tried is Weebly, which was nothing but a waste if time for me. I named the pages I want on my website, but beyond that, couldn’t accomplish anything at all. Tried for about an hour. Couldn’t even figure out how to get our logo to show up properly anywhere on the website. So hopefully Wix will be more user friendly for me. Not a fan of Weebly, but I admit it could have a lot to do with my lack of knowledge & experience building websites.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Website Creator USA


Hey Ben, thank you for all the information. I think web site builders in general are a great tool for novice computer users such as myself. I started my own website and it took me only a few hours to do so! I know I might sound childish, but this is unheard of for me. I used the Wix website builder software which was free of charge, and I am contemplating upgrading to the 2nd plan in order to remove the banner ads.
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