Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up).

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While that theory is sound (when focused on a single page, when the intent is to deliver utility content to a Google user) using old school SEO techniques on especially a large site spread out across many pages seems to amplify site quality problems, after recent algorithm changes, and so this type of optimisation without keeping an eye on overall site quality is self-defeating in the long run.
With WebStarts you don't need to know any code to create a beautiful website. Our easy to use drag and drop editor makes it a breeze to place photos, text, and other elements exactly where you'd like them to appear on your page. And when it's time to add a domain name, you simply choose one and it's automatically set up to work with your site. You'll never have to worry about hiring an expensive web designer or not being able to make changes to your website in a timely manner again.

WebStarts is everything you need to create and maintain your very own website. Traditionally websites are written in HTML code, that code is stored on a server, and a domain is pointed to it. The process of setting up a traditional website is tedious, technical, and expensive. If you don't know how to code you might hire a web developer. Next, you need to purchase server space. Finally, you need to register a domain. It's a hassle to manage three different bills and three different companies. The whole process is so confusing it leaves a lot of people wondering how to make a website at all.
The list on the top of this page was compiled after an extensive review process. All of the good and bad components of each website builder were considered and used to create a grade system on a scale of ten. We even included a star rating system so that users can share their assessments with us and our readers. Although Wix has our most favorable score, it is not necessarily suited to every user (check Weebly also). We encourage you to read up and determine which one best suits your needs.

This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you. 

"If you are a beginner and want the easiest, most professional, web-building site - then this is the one. I cannot recommend this company highly enough. The customer support is brilliant. I am in the UK but they replied to my query on a Sunday. A wide selection of templates which are very adaptable plus new features regularly being added. Very cost-effective hosting. Simply the best. Peter Murray, CEO, Goldfella ltd."
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
Back in the days, knowing how to create your own website required knowledge about HTML code, CSS and Flash. Making your own website nowadays doesn’t require you to have these skills anymore. Content Management Systems (CMS) like Shopify, Wix or Wordpress can help anyone build their website from scratch. These website building platforms are user-friendly and help you manage your online content easily. Most websites make use of Wordpress, so we’d suggest that you do too.
WordPress.com is not to be confused with its bigger brother WordPress.org (read our beginners’ guide). The latter is fantastic if you are not scared of diving into technical terrain, but surprisingly, the .com version is not that much easier to use and has a lot of restrictions. Having said that, if all you want is just to create a blog, WordPress.com could be a great solution for you. For a website, though, we find there are better solutions. Paid plans start at $5 per month.
The research for this site is exhaustive and, for the most part, understandable. Some of the detail was a bit over my head, but for those who are seriously seeking the right website builder for their needs, this is an unbeatable resource. I am wondering why WordPress is not mentioned, but perhaps it is not considered a website builder. Congratulations on a job well done, providing valuable information on a subject that often seems too complex to unravel.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
But they seriously fall short with their support. We have had so many awful experiences with them. If you’re really really lucky you can connect to their live support under 5 minutes and talk with a good and helpful support representative. Unfortunately, in most cases, you’re going to be on the waiting list for 30+ minutes and get a copy-paste unuseful answers and even upsells to fix your problems.

Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.

QUOTE: “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.”
When I think ‘Google-friendly’ these days – I think a website Google will rank top, if popular and accessible enough, and won’t drop like a f*&^ing stone for no apparent reason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn’t like – or has classified my site as undesirable one day.
Connect a custom domain: On a free plan your website address will look something like this: https://mysite.strikingly.com or https://joebloggs.wixsite.com/mysite. These web addresses can be long, confusing, and difficult to find if you’re a visitor searching for your site online. A custom domain allows you to choose a more personalized address, such as www.mysite.com which is a lot better for promoting a brand and getting found by potential visitors to your website! Even if you buy a new domain for your site or already own one that you want to transfer, you will need to be on a paid plan to actually connect and use it as the address for your website. Usually you can buy and connect your custom domain on the cheapest upgrade available, such as Weebly’s ‘Connect’ plan, so it’s an affordable option.
The list on the top of this page was compiled after an extensive review process. All of the good and bad components of each website builder were considered and used to create a grade system on a scale of ten. We even included a star rating system so that users can share their assessments with us and our readers. Although Wix has our most favorable score, it is not necessarily suited to every user (check Weebly also). We encourage you to read up and determine which one best suits your needs.
Thanks for a great review! My only “con” would be that you didn’t included customer service. But I understand the work it would have involved. I LOVE WIX. I have been with them since they started. But their customer service stinks. I don’t like having to search through a database of questions other users have submitted to find an answer to my problem. They make it hard to find a phone number. Otherwise, besides a few technical beefs I have, it is a great option.
If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings.
QUOTE: “For the mostpart it should be fine I think the the tricky part that you need to be careful about is more around doorway pages in the sense that if all of these pages end up with the same business then that can look a lot like a doorway page but like just focusing on the content duplication part that’s something that for the most part is fine what will happen there is will index all of these pages separately because from  from a kind of holistic point of view these pages are unique they have unique content on them they might have like chunks of text on them which are duplicated but on their own these pages are unique so we’ll index them separately and in the search results when someone is searching for something generic and we don’t know which of these pages are the best ones we’ll pick one of these pages and show that to the user and filter out the other variations of that that page so for example if someone in Ireland is just looking for dental bridges and you have a bunch of different pages for different kind of clinics that offer the service and probably will pick one of those pages and show those in the search results and filter out the other ones.
When it comes to social media, you want your service or product to be on your customers mind next time they make a purchase and drive them to your business. Your post on Facebook, tweet on Twitter, or a review on Google Plus can get you noticed by the hundreds of millions of people using social media on a daily basis. We do the research to find the best time for you to post, how to reach the most people, and how to drive people to your business. By tracking Facebook data we will make the best decision on when to post so that you can reach the most people and have a successful social media campaign.
Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[54]
Obviously, your website will need extensions to connect with your social media accounts, add voting plugin, save user account details, and more. For all that you will need a platform that can be extended to meet your needs, and WordPress makes all this super easy. You may also be able to find free plugins to do a lot of things which will help you keep the costs in check.
I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.
I personally don’t think site builders will ever replace web designers/developers completely. Most site builders are targeted at small businesses and could never meet the demands required for larger businesses with all their complex requirements. I think Shopify plus is the only product trying to take on the larger CMS platforms right now (e.g. Magenta, Demandware) in the eCommerce space

QUOTE: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices”. GOOGLE


Weebly has some great things going for it in terms of price – its intuitive design, and high value per dollar offers. Sadly, when it comes time to actually build a website, Weebly falls awfully short compared to its competition. Their drag and drop website builder is really limited in its utility and forces you to adhere to pre-formatted templates strictly.
For Digital Marketers, it's an important to understand XYZ business first. I saw, many of guys start working on SEO activities without having business sound. They need to start with thinking like a customer who want an appropriate services on Google. Then Look into some of websites, get ideas and pick good things. Now think, what query you will type to find exact services, believe me it is your main keyword. Use variations using Ahrefs, SEMRush and Keyword Planner. And obviously follow Rand's checklist. :)
Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster’s particular commercial intent – hence why Google has a Top Heavy Algorithm.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Are there content opportunities or image search opportunities? Do I have rich snippet opportunities? Like maybe, this is probably not the case, but I could have user review stars for my Rand's Animals website. I don't know if people particularly love this lemur GIF versus that lemur GIF. But those can be set up on your site, and you can see the description of how to do that on Google and Bing. They both have resources for that. The same is true for Twitter and Facebook, who offer cards so that you show up correctly in there. If you're using OpenGraph, I believe that also will correctly work on LinkedIn and other services like that. So those are great options.

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Just from these features it’s easy to see how it’s worth upgrading to unlock the best for your website. And the good news is, it won’t cost you an arm and a leg! Most basic plans start from around $5 a month. Moving from a free plan to a basic plan is a really affordable way of growing your site and adding these great features to maximise your online presence.

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So very thankful to find this article!! I have been using Blogger for two weeks and am finding it so plain and am ready to upgrade to a real site. It is possible to move an existing Blogger site to WordPress? I also already have a domain purchased from Google, would I need to purchase a new one when I sign up for a hosting site? I’m so ready to go with a more professional looking blog that doesn’t show up as a blogspot URL. Thank you again….
Google Adwords™ are an important tool that can help boost your business profile and sales on the web. But many businesses make the mistake of linking their ad to their home page, even when the ad refers to a very specific product or service. Web browsers are fickle by nature and so if your Google ad does not direct them exactly where they expect to go, you run the risk of losing their interest and therefore their business.
Higher renewal rates. This is a perfect example of what happens when discounts expire. We’ve had this test site for a few years now. And you’ll see in the image above that years two and three were more expensive. The new customer discount expired. Hence, if you see a website builder offering two or 3-year terms, you’re better off paying for it to save as much as possible with the new customer pricing.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[69][70]
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]

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QUOTE: “So there’s three things that you really want to do well if you want to be the world’s best search engine you want to crawl the web comprehensively and deeply you want to index those pages and then you want to rank or serve those pages and return the most relevant ones first….. we basically take PageRank as the primary determinant and the more PageRank you have that is the more people who link to you and the more reputable those people are the more likely it is we’re going to discover your page…. we use page rank as well as over 200 other factors in our rankings to try to say okay maybe this document is really authoritative it has a lot of reputation because it has a lot of PageRank … and that’s kind of the secret sauce trying to figure out a way to combine those 200 different ranking signals in order to find the most relevant document.” Matt Cutts, Google

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The list on the top of this page was compiled after an extensive review process. All of the good and bad components of each website builder were considered and used to create a grade system on a scale of ten. We even included a star rating system so that users can share their assessments with us and our readers. Although Wix has our most favorable score, it is not necessarily suited to every user (check Weebly also). We encourage you to read up and determine which one best suits your needs.
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE
Thank you for such a wonderful article. I work for a church and we need to start a new website from scratch due to problems we are experiencing with the currently listed owner of our Weebly site. I like the reviews on WIX.com and think we may go with them. I just had a question about using our current domain on the new site, not sure if you can answer this. Do you know if WIX.com accepts domains already established, like a transfer over or if even needed?
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.
Thanks, Robert. I guess it is what you get used to. I went to Weebly several years ago from both Yola and Wix. At the time they were the only one that could easily do drop down menus which was important to me. Also have found them very innovative and have rarely suffered any downtime. Their tech support is excellent. While their selection of templates may be limited, they work closely with another company, Baamboo Studios who produce impressive templates for their users.
Robert, while a very good review, the problem with yours and other reviews of design sites is they don’t account for growing businesses. What I mean is that they are fine if you are one- or two-person shop, but paying $5/month extra for every email quickly becomes expensive. if you grow to 10 employees and now are paying $50/month plus the cost of the website and domain hosting. Most of these sites provide either no email or very few emails (like one) as part of the plans. This is silly expense because you can get unlimited email addresses for virtually no added cost through any reputable domain hosting site, some of which also off free design sites. So, for those same 10 employees you can pay $3/month all-in with hosting including or $50/month just for the emails and more for domain and site hosting . Perhaps it would be helpful to author an article on this issue and suggest for people who want more than 1-2 email addresses to consider hosting elsewhere and, if they still want to use one of these content management design sites, point to the domain.
Have just started to use their e-commerce features and agree they are awesome. By comparison I have just built an e-commerce site using BigCommerce and it has been a chore using their site builder. Also have a Shopify site on standby, but I think Weebly will end up being my site of choice, mainly because the guys listen and make every effort to accommodate the users.

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Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.

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Some page titles do better with a call to action – a call to action which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. THINK CAREFULLY before auto-generating keyword phrase footprints across a site using boiler-plating and article spinning techniques. Remember this is your hook in search engines, if Google chooses to use your page title in its search snippet, and there is a lot of competing pages out there in 2019.
None gets the job done better Editors' Choice award-winning Wix. It has a drag-and-drop interface, and all elements of the site are customizable. It doesn't cost a cent to get started with Wix, but you'll want to go premium, starting at $5 per month for a domain and scaling upward to $25 per month for unlimited monthly data transfers and 20GB of storage.
QUOTE: “Shopping or financial transaction pages: webpages which allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages)…..We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, or wealth.“
Think, that one day, your website will have to pass a manual review by ‘Google’ – the better rankings you get, or the more traffic you get, the more likely you are to be reviewed. Know that Google, at least classes even useful sites as spammy, according to leaked documents. If you want a site to rank high in Google – it better ‘do’ something other than exist only link to another site because of a paid commission. Know that to succeed, your website needs to be USEFUL, to a visitor that Google will send you – and a useful website is not just a website, with a sole commercial intent, of sending a visitor from Google to another site – or a ‘thin affiliate’ as Google CLASSIFIES it.
I personally don’t think site builders will ever replace web designers/developers completely. Most site builders are targeted at small businesses and could never meet the demands required for larger businesses with all their complex requirements. I think Shopify plus is the only product trying to take on the larger CMS platforms right now (e.g. Magenta, Demandware) in the eCommerce space
I want to have my website to promote my Tuition Classes. I would also like to build this website though i have no technical expertise. Should i just blindly go in for WordPress.com ? I am also confused with this WordPress.org. Which one should i go for ? Further once the site is up, should i need to promote the site on the internet/on google and what will the associated costs to setup and also the annual maintenance costs ?
Moz/Ahrefs/SEMRush/Searchmetrics/Raven/etc. - If you are doing SEO, chances are good that you're going to want to set up some type of an SEO tool to track your rankings and do a regular crawl, show you competitive opportunities and missteps, potentially show you link-building opportunities, all that kind of stuff. I would urge you to check out one of probably these five. There are a few other ones. But these five are pretty popular — Moz, Ahrefs, SEMRush, Searchmetrics, or Raven. Those are some of the best known ones certainly out there.
Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example.

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As Simply Design has grown over almost a decade, we’ve also grown geographically! From our birthplace and production headquarters in Albuquerque, New Mexico, we’ve grown three other sales offices and we now serve customers from around the US and the UK. We pride ourselves on our ability to work with customers from around the nation, from any of our four offices!

You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
Google is learning & focusing more on user intent. When you make a search on Google, which device you’re on, where you are, your previous search history, and much more are all taken into consideration. What does that mean regarding your result? It could change. If you’re walking down Central Ave. in Albuquerque and search for ‘Restaurant on Central’ on your phone, your result will likely be different than if you search for the same term at home on your computer – because your intent is likely different depending on exactly where you are, your mode of transportation, etc.

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If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.
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