After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.

Graphic design, like coding, is another skill that few are experts in. Website builders feature templates with modern styles and visually appealing designs that are tried and true. While they may follow a certain “look,” they often conform to the desires of contemporary web users. They also convey a level of professionalism that may be difficult to reproduce without a large investment.
If you want to *ENSURE* your FULL title tag shows in the desktop UK version of Google SERPs, stick to a shorter title of between 55-65 characters but that does not mean your title tag MUST end at 55 characters and remember your mobile visitors see a longer title (in the UK, in January 2018). What you see displayed in SERPs depends on the characters you use. In 2019 – I just expect what Google displays to change – so I don’t obsess about what Google is doing in terms of display. See the tests later on in this article.
Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
However, in 2019, a website building platform, also called a “content management system” (CMS), can be used to easily build and customize a website without having to use code. A website building platform is software that does all the complex work of coding for you, so you don’t need to learn how to create a website from scratch with code. It lets you build and edit a website through your internet browser, change your design and layout with the click of a button, and create pages and posts using a simple editor that is similar to most common text editors.

Video Marketing In 2019


QUOTE:  “Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting. Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site. Consider adding links to your most popular articles or posts, as well as a link to your site’s home page. Think about providing a way for users to report a broken link. No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.” Google, 2018
High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. However, excessive misspellings and poor grammar can only harm your website’s rankings.
Some page titles do better with a call to action – a call to action which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. THINK CAREFULLY before auto-generating keyword phrase footprints across a site using boiler-plating and article spinning techniques. Remember this is your hook in search engines, if Google chooses to use your page title in its search snippet, and there is a lot of competing pages out there in 2019.
Not every website builder has the same capabilities. From our view, Squarespace has some of the worst SEO features. They (quite surprisingly) don’t let you freely edit title tags and meta-descriptions for product pages and blog posts. Additionally, and this is far worse: in most of Squarespace’s templates, there is a banner section at the top. For some strange reason, this banner text serves as the SEO title and meta description at the same time, which, for SEO, can be disastrous (see example here).
These are questions that have fairly non-specific answers. Depending on your type of site, there are different options for improving SEO, for example if you use a CMS then you may find benefit fromt he myriad of SEO plugins available for the given platform. As for the amount of time it takes to see the benefit of changes you may make, that ha a number of variables. As an example, other sites utilizing similar keywords are likely also optimizing their SEO, which comes in to play relative to your efforts… It’s a wide open files with many different factors working with and against each other at all times.

Digital Media Creation USA


Weebly is one of the largest site creators out there and hits the top spots in our ranking table. But since we are mainly looking at the free plans here, we have to judge our contestant with slightly different criteria. The free plan is where Weebly doesn’t shine quite as bright, mainly due to the very visible ad in the website’s footer that even sports a mouseover effect.
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
Starting with Wix's ADI (artificial design intelligence) tool, some of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.
QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
Site123 has everything you need – excellent uptime, decent speed, competent customer support, and really good pricing options. The usability is good enough to start with for novices. More experienced users will find plenty to tinker with as well. The intuitive editor is easy to use and you’ll be pleasantly surprised with the quality of their templates.
A lot of optimisation techniques that are in the short term effective at boosting a site’s position in Google are against Google’s guidelines. For example, many links that may have once promoted you to the top of Google, may, in fact, today be hurting your site and its ability to rank high in Google. Keyword stuffing might be holding your page back. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with, in the FUTURE. Because they will punish you in the future.
QUOTE: “So it’s not something where we’d say, if your website was previously affected, then it will always be affected. Or if it wasn’t previously affected, it will never be affected.… sometimes we do change the criteria…. category pages…. (I) wouldn’t see that as something where Panda would say, this looks bad.… Ask them the questions from the Panda blog post….. usability, you need to work on.“ John Mueller, Google.
Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again!

Search Engine Optimization Google


It’s important not to be blinded by the word “free.” If you can afford it, stay away from free plans for your business site, even if it’s a small business. Of course, if the alternative is no website, then a free one is still better than nothing. But free plans come with certain restrictions that can give your business website an unprofessional look, such as strange domain names and an obtrusive advert.
You can sell products and services on your website if you have the Online Store plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Business Plus plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
When it comes to billboard advertising, less is more. Get your targeted message across in as few words as possible. If you’re looking for a maximum number, no more than 9 (short) words. Take into account that people will be whizzing by in their cars, so there’s only so much they can read…but creating a connection with those people with only a few short words, well, that’s where the creative process comes in.
Thanks for sharing, Rand. These are some great tips. This might be more of a post-launch check, but with some websites still getting redesigned to be responsive or mobile-friendly, it may also be good to check Google Search Console after you launch your website and track your mobile-friendliness. This is especially true for large sites who may have thousands of pages with poor mobile usability. Hopefully those numbers drop after your redesign and maybe, maybe even see some bumps in other metrics.
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.
QUOTE: “Cleaning up these kinds of link issue can take considerable time to be reflected by our algorithms (we don’t have a specific time in mind, but the mentioned 6-12 months is probably on the safe side). In general, you won’t see a jump up in rankings afterwards because our algorithms attempt to ignore the links already, but it makes it easier for us to trust the site later on.” John Mueller, Google, 2018

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.
When working with companies they don't care about being in google tp 3 or web visitors... they care about sales, customers and profits. I talked to a customer last week to offer a webpage located in the first position in google after a year of work, their questions were all related with leads, sales and profitabilty. Different languages that we need to learn.

These are questions that have fairly non-specific answers. Depending on your type of site, there are different options for improving SEO, for example if you use a CMS then you may find benefit fromt he myriad of SEO plugins available for the given platform. As for the amount of time it takes to see the benefit of changes you may make, that ha a number of variables. As an example, other sites utilizing similar keywords are likely also optimizing their SEO, which comes in to play relative to your efforts… It’s a wide open files with many different factors working with and against each other at all times.

Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20-word meta description which accurately describes the page you have optimised (for one or two keyword phrases) when people use Google to search, make sure the keyword is in there. There is more likelihood it will be used by Google as your snippet description in SERPs.


Very Informative guide for Beginners! you have mentioned in 17 point that "Publish only high quality, fresh and keyword rich content." I understand high quality and fresh content is very good to engage audiences, but what do you mean by "Keyword Rich"? I think content shouldn't be keyword rich as users doesn't want an article having several promotional keywords embed in content. Please correct me if i am wrong!
 URL Length:  A link to any page should contain a maximum of 75 characters to make it easier for search engines to craw post and information from that page of yours. Using just a three partitioned words such like eyes of God, will be much simpler for search engines. Even with the 75-word limit make your URL very informative and passing a message of what the page it leads to talk about.

Video Marketing


ensure redirected domains redirect through a canonical redirect and this too has any chains minimised, although BE SURE to audit the backlink profile for any redirects you point at a page as with reward comes punishment if those backlinks are toxic (another example of Google opening up the war that is technical seo on a front that isn’t, and in fact is converse, to building backlinks to your site).

Internet Marketing 2021


Many search engine marketers think who you link out to (and who links to you) helps determine a topical community of sites in any field or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never actually seen any granular ranking benefit (for the page in question) from linking out.
Try and get links within page text pointing to your site with relevant, or at least, natural looking, keywords in the text link – not, for instance, in blogrolls or site-wide links. Try to ensure the links are not obviously “machine generated” e.g. site-wide links on forums or directories. Get links from pages, that in turn, have a lot of links to them, and you will soon see benefits.
QUOTE: “Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.” Google
I am currently looking at setting up a blog for the area I specialise in. I am aware of wordpress.org but have been a bit daunted by the number of webhosts out there offering this and that. One particular issue is that I use macs and I was wondering whether bluehost is compatible with the mac, and whether there are any other extra steps I have to take when using a mac over windows. Would it be as simple as registering with a webhost then clicking one-step installation on a mac?
I think it makes sense to have unique content as much as possible on these pages but it’s not not going to like sync the whole website if you don’t do that we don’t penalize a website for having this kind of deep duplicate content and kind of going back to the first thing though with regards to doorway pages that is something I definitely look into to make sure that you’re not running into that so in particular if this is like all going to the same clinic and you’re creating all of these different landing pages that are essentially just funneling everyone to the same clinic then that could be seen as a doorway page or a set of doorway pages on our side and it could happen that the web spam team looks at that and says this is this is not okay you’re just trying to rank for all of these different variations of the keywords and the pages themselves are essentially all the same and they might go there and say we need to take a manual action and remove all these pages from search so that’s kind of one thing to watch out for in the sense that if they are all going to the same clinic then probably it makes sense to create some kind of a summary page instead whereas if these are going to two different businesses then of course that’s kind of a different situation it’s not it’s not a doorway page situation.”
Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
I would also ask what existing relationships and websites and profiles do you already have that you can and should update to create buzz and actually to create accuracy. So this would be things like everything from your email signature to all your social profiles that we've talked about, both the ones you've claimed and the ones that you personally have. You should go and update your LinkedIn. You should go and update your Twitter page. You should go and update Facebook. All of those kinds of things, you may want to go and update. About.me if you have a profile there, or if you're a designer, maybe your Dribbble profile, whatever you've got.
Well, it depends on what you are looking for. It’s great that they hardly have any restrictions on the free plan in terms of features and templates. On desktop computers, they place a pretty visible ad at the top of your website that is sticky (i.e. it will stay even when you start scrolling the page). Fortunately, on mobile phones, it far less visible and also not sticky. To use your own custom domain name, you’ll need the Combo plan at least, which is $11 per month.
I have personally built two different sites using WordPress and found it very easy to use, setup and configure. Once it is initially setup, maintaining the site is as easy as logging into the WordPress admin site and adding your content. I was initially very surprised by the ease of the setup to get my sites up and running. I was able to get the site online and running on a customer domain within 15 minutes. This was a welcome surprise to me the fist time I used WordPress. While WordPress sites are not as simple as drag and drop configuration for the novice computer user, average users will find it easy to edit text and add content using the built in templates. The price is possibly the most attractive feature of WordPress. The word free will often attract users but the usability and ease of the software is what will make users stick with the platform. After building two sites on WordPress, I would strongly recommend it and will surely use it for my future website building projects.
Support among the services varies widely, from free WordPress.com account's only offering community support, to Jimdo's email-only service, to Wix's telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there's a good chance you won't even need to contact the company. I test each service's support as part of the review process by asking about some less-common site-building procedures.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015
Google will INDEX perhaps 1000s of characters in a title… but I don’t think anyone knows exactly how many characters or words Google will count AS a TITLE TAG when determining RELEVANCE OF A DOCUMENT for ranking purposes. It is a very hard thing to try to isolate accurately with all the testing and obfuscation Google uses to hide it’s ‘secret sauce’. I have had ranking success with longer titles – much longer titles. Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course).
This will ensure that data submitted through a contact form, for example, is safe and can’t be intercepted. This feature is usually included for free with all major website builder companies. From the tools we tested, only Mozello and Strikingly don’t secure their free sites by default. When SSL isn’t active, it will look like this to your visitors: 

Video Marketing Sites


Broad match keywords usually provides a good balance between the traffic volume and its relevance for a website. They could sound like: “growth hacking for startups” or “content marketing best practices”. Traffic that comes from those phrases will be better targeted, which means that people who visit will be more likely to become your future clients and followers.

Internet Marketing Objectives


The best way to begin your search is to sort the themes by category. If you are opening an eCommerce store (using Bigcommerce for example), there is no reason to browse through blog-optimized themes. Most online website creation services use categories like portfolios, online shops, and blogs to differentiate their templates. Some go even further by creating more specific categories like sites designed to showcase bakeries or sell sunglasses.
BigCommerce comes with a 15-day free trial for all plans. Their basic plans at $29.95 per month which comes with all the essential features that you will need. You can upgrade to the plus plan which costs $79.95 per month for additional conversion optimization features. Their pro plan costs $249.95 per month which has all the advanced features you may need.

If you link out to irrelevant sites, Google may ignore the page, too – but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER – I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites, for example, don’t do well in Google these days without some good quality backlinks and higher quality pages.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
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