Yes, you need to build links to your site to acquire more PageRank, or Google ‘juice’ – or what we now call domain authority or trust. Google is a link-based search engine – it does not quite understand ‘good’ or ‘quality’ content – but it does understand ‘popular’ content. It can also usually identify poor, or THIN CONTENT – and it penalises your site for that – or – at least – it takes away the traffic you once had with an algorithm change. Google doesn’t like calling actions the take a ‘penalty’ – it doesn’t look good. They blame your ranking drops on their engineers getting better at identifying quality content or links, or the inverse – low-quality content and unnatural links. If they do take action your site for paid links – they call this a ‘Manual Action’ and you will get notified about it in Webmaster Tools if you sign up.

While Google is on record as stating these quality raters do not directly influence where you rank (without more senior analysts making a call on the quality of your website, I presume?) – there are some things in this document, mostly of a user experience nature (UX) that all search engine optimisers and Webmasters of any kind should note going forward.

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Another good way is to test and watch your meta descriptions. A good description can easily double your CTR and it might take you just a few minutes to update it. You should also always use image alt text to help Google identify your media content. Also don't forget to submit your sitemap to Google Search Console. Here you can find 45 additional tips, very detailed checklist (many of the are generic others are WordPress focused).
to avoid throwing link equity away, you might create HIGH LEVEL IN-DEPTH TOPIC PAGES on your site and redirect (or use canonical redirects) any related expired content that HAVE INCOMING BACKLINKS, to this topic page (and keep it updated, folding content from old pages, where relevant and there is traffic opportunity, to create TOPIC pages that are focused on the customer e.g. information pages)

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QUOTE: “Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.
Search Engine Optimization has become the #1 way to gain new business. We put you in the spotlight on Google, Bing, Yahoo & more using our professional SEO expertise, knowledge & tools to increase your site’s organic ranking. If you don’t believe us, just ask for a free in-depth SEO consultation – we’ll prove it. Our goal isn’t to optimize, it’s to dominate.
Hi Emily, Thanks for your input! WordPress.com is a great option for blogging websites as it's what the platform is designed for. But, as you mentioned, there are easier options out there. WordPress.org is where you can really build powerful websites but the platform itself isn't really suitable for beginners. We definitely agree with you that the price is attractive either way though. Thanks for sharing and we're glad you've found a home online with WordPress! Charlie
What we liked: It’s cool that both their website builder and WordPress are supported for website creation. You can actually connect a domain name you purchased elsewhere with the free version. They have almost 200 templates to choose from and they are categorized by industry. Although their templates aren’t responsive, you can create dedicated versions of your site that will adapt to desktops, tablets and mobiles. Interestingly, they offer a way to easily create multilingual sites. And if you are a backup paranoid, be at rest: you’ll be able to download backups and even restore them.

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Google asks quality raters to investigate your reputation by searching “giving the example [“ibm.com” reviews –site:ibm.com]: A search on Google for reviews of “ibm.com” which excludes pages on ibm.com.” – So I would do that search yourself and judge for yourself what your reputation is. Very low ratings on independent websites could play a factor in where you rank in the future – ” with Google stating clearly “very low ratings on the BBB site to be evidence for a negative reputation“. Other sites mentioned to review your business include YELP and Amazon. Often – using rich snippets containing schema.org information – you can get Google to display user ratings in the actual SERPs. I noted you can get ‘stars in SERPs’ within two days after I added the code (March 2014).
About.me and Flavors.me are examples of nameplate services. You simply upload one big photograph as the background for your personal webpage, then artfully overlay information and links to create your digital nameplate. These free sites help you pull images from your social networks or from a hard drive, then provide the tools to make the text and links work unobtrusively, though it really behooves you to check out other personal pages for an idea of what works.
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE
Keywords in Alt Image: Another great opportunity to optimize your site in website SEO Checker for search engines. Images help reduce bounce rates and make visitors spend much time on your website. Therefore if you have no image on your site, is a time you think about adding one or two of them. Make sure in the alt description of the image; you add your targeted keyword. It allows users browse through your website with ease.
I’ve always been curious about building my own website for personal use. I see commercials and banners saying how “THEY” are ‘free’ or ‘are easy to use’ or ‘best web builder around’, etc, etc. Not knowing who to believe, I, like many others, used the best resource that money can buy… i Googled! Your site was one of the links that I decided to explore and was impressed off the back. I liked your unbiased thoughts and personal 10+ experience in the field so you know what you’re talking about. So thank you for making our research, any potential pitfalls, future headache, possible regrets that we could’ve suffered by making the the selfless sacrifice by exploring these website building companies for the masses.
So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.

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"Just thought I should tell you that we are doing SEO trials on websites designed with your free website building software. We are testing it against our best performers and you are holding up well. There are a lot of website creation programs that are more concerned with design than performance. We are more interested in performance than design. As the saying goes… if you can’t be found on Google, you can’t be found. Keep up the good work!"
I’m new at this and not yet ready to launch a website but want to secure a domain name. I’m wondering if I can purchase the domain name and just park it? If so, what does that actually mean? Does the web host put it up online or just put it aside for me until I’m ready to build the web-site? If they do put it up online, how visible is it and do they put any content such as their info or advertising on it; or would I be able to put up something that would say something on it which shows it will be coming soon?
Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster’s particular commercial intent – hence why Google has a Top Heavy Algorithm.
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE

A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.
Google asks quality raters to investigate your reputation by searching “giving the example [“ibm.com” reviews –site:ibm.com]: A search on Google for reviews of “ibm.com” which excludes pages on ibm.com.” – So I would do that search yourself and judge for yourself what your reputation is. Very low ratings on independent websites could play a factor in where you rank in the future – ” with Google stating clearly “very low ratings on the BBB site to be evidence for a negative reputation“. Other sites mentioned to review your business include YELP and Amazon. Often – using rich snippets containing schema.org information – you can get Google to display user ratings in the actual SERPs. I noted you can get ‘stars in SERPs’ within two days after I added the code (March 2014).
SEO.com will work with you now and for the future to provide all the online marketing services you may need to keep growing your business competitively. Since we offer a complete, compatible array of web related services you won’t need to hire, herd, or manage random outside or foreign firms, and take the many risks of mixing them in to your projects.
Advanced marketing tools: Marketing is a massive part of promoting your website – whether it’s your own portfolio, brand, or business, you want people to find you! While free plans do often have basic marketing or newsletter tools, if you’re paying then you will have access to much more advanced marketing tools such as email campaigns and better site analysis and statistics. This way you can reach out to your visitors and then track how successful your campaigns have been to help spread the word!

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Length of site domain registration; (I don’t see much benefit ON IT”S OWN even knowing “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.”) – paying for a domain in advance just tells others you don’t want anyone else using this domain name, it is not much of an indication that you’re going to do something Google cares about).

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If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.


When it comes to billboard advertising, less is more. Get your targeted message across in as few words as possible. If you’re looking for a maximum number, no more than 9 (short) words. Take into account that people will be whizzing by in their cars, so there’s only so much they can read…but creating a connection with those people with only a few short words, well, that’s where the creative process comes in.

Have just started to use their e-commerce features and agree they are awesome. By comparison I have just built an e-commerce site using BigCommerce and it has been a chore using their site builder. Also have a Shopify site on standby, but I think Weebly will end up being my site of choice, mainly because the guys listen and make every effort to accommodate the users.
Speaking of usability, website builders are also made to be extremely functional and usable by even novice users. An average website can be built in a matter of hours and changes can be made in minutes. Something that users often fail to keep in mind is that a website is never completed. It is always a work in progress that requires changes and edits and they give users the ability to make snap edits and changes.
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