If you link out to irrelevant sites, Google may ignore the page, too – but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER – I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites, for example, don’t do well in Google these days without some good quality backlinks and higher quality pages.
I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This tactic is old school but I still follow it. I don’t need to think you need to worry about that, too much, in 2019.
The last thing I would ask about are people who are maybe more distant from you, but press coverage, social coverage, or influencer outreach, similar to the, "Who will help you amplify and why?" You should be able to make a list of those folks, those outlets, find some email addresses, send a pitch if you've got one, and start to build those relationships.
Doodlekit is one of the most unusable and unintuitive website builders on the market. Editing the limited number of templates is confusing and convoluted and taking advantage of the advertised features is more trouble than it’s worth. Despite my extensive history with site builders and web design, I found myself confused and frustrated when trying to make even the simplest changes on my Doodlekit website.

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Google is looking for a “website that is well cared for and maintained” so you need to keep content management systems updated, check for broken image links and HTML links. If you create a frustrating user experience through sloppy website maintenance – expect that to be reflected in some way with a lower quality rating. Google Panda October 2014 went for e-commerce pages that were optimised ‘the old way’ and are now classed as ‘thin content’.

Imagine you want to open a restaurant. Would you rather pick the small-town street which already has seven restaurants? Would opening a new restaurant be a smart business decision? I’m not sure about you, but I’d bet my money on a fishmonger, or a butcher, which can provide food to the restaurants. The very basic principles of supply and demand also apply to search engine rankings.

Google is looking for a “website that is well cared for and maintained” so you need to keep content management systems updated, check for broken image links and HTML links. If you create a frustrating user experience through sloppy website maintenance – expect that to be reflected in some way with a lower quality rating. Google Panda October 2014 went for e-commerce pages that were optimised ‘the old way’ and are now classed as ‘thin content’.
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.

When it comes to social media, you want your service or product to be on your customers mind next time they make a purchase and drive them to your business. Your post on Facebook, tweet on Twitter, or a review on Google Plus can get you noticed by the hundreds of millions of people using social media on a daily basis. We do the research to find the best time for you to post, how to reach the most people, and how to drive people to your business. By tracking Facebook data we will make the best decision on when to post so that you can reach the most people and have a successful social media campaign.
Some page titles do better with a call to action – a call to action which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. THINK CAREFULLY before auto-generating keyword phrase footprints across a site using boiler-plating and article spinning techniques. Remember this is your hook in search engines, if Google chooses to use your page title in its search snippet, and there is a lot of competing pages out there in 2019.
I would also ask what existing relationships and websites and profiles do you already have that you can and should update to create buzz and actually to create accuracy. So this would be things like everything from your email signature to all your social profiles that we've talked about, both the ones you've claimed and the ones that you personally have. You should go and update your LinkedIn. You should go and update your Twitter page. You should go and update Facebook. All of those kinds of things, you may want to go and update. About.me if you have a profile there, or if you're a designer, maybe your Dribbble profile, whatever you've got.

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Great review, Robert! I was wondering what’s your opinion about SitePad website builder? I’m thinking of creating a website for my restaurant and I saw that this website builder is included in the web hosting plans by BGOcloud, which I will opt for. Have you tried SitePad? If yes, can you say whether it is relatively easy-to-use? Thanks in advance!
Our answer might be different than most. A simple answer is ‘The process of optimizing a website to rank higher in search engines such as Google, Bing & Yahoo”, but we don’t feel it should stop there. If a website is at the top of a search engine, but doesn’t convince someone to call, order, or visit your business, it’s not worth it. That’s why we optimize for more than search engines, but customers as well. SEO should bring you more business, not just higher rankings.

I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.


Search Engine Optimization has become the #1 way to gain new business. We put you in the spotlight on Google, Bing, Yahoo & more using our professional SEO expertise, knowledge & tools to increase your site’s organic ranking. If you don’t believe us, just ask for a free in-depth SEO consultation – we’ll prove it. Our goal isn’t to optimize, it’s to dominate.
Thank you so much, Mr. Robert, for this review article. I’m just now getting started with a new Entrepreneurship, as an Author & illustrator, Speaker, and Podcaster. And I think it’s a good idea for me to get my own website. I didn’t need to read any further than your 1st review (of Sitebuilder), then I skipped to your conclusion section. I’ve had some experience with both blogging and with web design, and it sounds like Sitebuilder has everything that I’m looking for. So, I’m going to give it a try. It might be a day or two before I will have the time for it, but I’ll be sure to save this page so I can return to it and use your link for my purchase and set up, in support of your venue, as a small token of my appreciation for your sharing of this helpful information. Again, thank you very much for the help, Udi DarkChild
Obviously, your website will need extensions to connect with your social media accounts, add voting plugin, save user account details, and more. For all that you will need a platform that can be extended to meet your needs, and WordPress makes all this super easy. You may also be able to find free plugins to do a lot of things which will help you keep the costs in check.
Wow! I cannot even begin to thank you for this article. I spent hours today with a site that was supposed to be easy to use. Their tutorials didn’t actually match the user experience, the tech support was haughty, and it was NOT beginner friendly. After reading your review I accomplished more in 45 minutes with Sitebuilder than I did in 4 hours! Meanwhile, still trying to figure out how to cancel my web.com account for an old site.

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Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
I just wanted to thank you for your execellant review of the web builders. I am a professional Art Director who at my clients requests, needs to start building sites for them. I started a site for a film Director last year who wanted to feature his personal photography. So at the time, I used Square Space which seemed to be very versitle, however, I was never able to finish the site due to other job commitments. I have now been hired to design/build a site for a wonderful luthier. So I think I am going to go with WIX per your review. (Unless you think SP would be better.) please let me know and thanks again!!!!
While Google is on record as stating these quality raters do not directly influence where you rank (without more senior analysts making a call on the quality of your website, I presume?) – there are some things in this document, mostly of a user experience nature (UX) that all search engine optimisers and Webmasters of any kind should note going forward.

Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.

Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]


I used to think it could take more to get a subfolder trusted than say an individual file and I guess this sways me to use files on most websites I created (back in the day). Once subfolders are trusted, it’s 6 or half a dozen, what the actual difference is in terms of ranking in Google – usually, rankings in Google are more determined by how RELEVANT or REPUTABLE a page is to a query.

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If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.

One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.


QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE

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I would also ask what existing relationships and websites and profiles do you already have that you can and should update to create buzz and actually to create accuracy. So this would be things like everything from your email signature to all your social profiles that we've talked about, both the ones you've claimed and the ones that you personally have. You should go and update your LinkedIn. You should go and update your Twitter page. You should go and update Facebook. All of those kinds of things, you may want to go and update. About.me if you have a profile there, or if you're a designer, maybe your Dribbble profile, whatever you've got.

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QUOTE: “We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.” John Mueller, Google 2016
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.

Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.
I consider myself tech savvy, well with everything up to this point anyway. I have zero coding or website building experience. The 1st & only one I’ve tried is Weebly, which was nothing but a waste if time for me. I named the pages I want on my website, but beyond that, couldn’t accomplish anything at all. Tried for about an hour. Couldn’t even figure out how to get our logo to show up properly anywhere on the website. So hopefully Wix will be more user friendly for me. Not a fan of Weebly, but I admit it could have a lot to do with my lack of knowledge & experience building websites.

In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.


Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)
Robert, while a very good review, the problem with yours and other reviews of design sites is they don’t account for growing businesses. What I mean is that they are fine if you are one- or two-person shop, but paying $5/month extra for every email quickly becomes expensive. if you grow to 10 employees and now are paying $50/month plus the cost of the website and domain hosting. Most of these sites provide either no email or very few emails (like one) as part of the plans. This is silly expense because you can get unlimited email addresses for virtually no added cost through any reputable domain hosting site, some of which also off free design sites. So, for those same 10 employees you can pay $3/month all-in with hosting including or $50/month just for the emails and more for domain and site hosting . Perhaps it would be helpful to author an article on this issue and suggest for people who want more than 1-2 email addresses to consider hosting elsewhere and, if they still want to use one of these content management design sites, point to the domain.

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Optimizing your website using SEO optimization tool from website SEO Checker to rank high than others in search Engines such as Google, Bing and Yahoo takes a lot of time. But with the right procedure and method results are rewarding. Increased visibility of your business was, therefore, bringing more sales. Here are few things you need to know about SEO;
There’s a huge library of goodies for you to use at Envato Elements, which range from ready to use stock images for your blog posts (250,000+ fully licensed stock photos), web templates, fonts, backgrounds and much much more.  Elements like these can save you so much time and are all ready for you to use for a single monthly subscription by signing up to Envato Elements.
Google WILL classify your site when it crawls and indexes your site – and this classification can have a DRASTIC effect on your rankings. It’s important for Google to work out WHAT YOUR ULTIMATE INTENT IS – do you want to be classified as a thin affiliate site made ‘just for Google’, a domain holding page or a small business website with a real purpose? Ensure you don’t confuse Google in any way by being explicit with all the signals you can – to show on your website you are a real business, and your INTENT is genuine – and even more important today – FOCUSED ON SATISFYING A VISITOR.
Try and get links within page text pointing to your site with relevant, or at least, natural looking, keywords in the text link – not, for instance, in blogrolls or site-wide links. Try to ensure the links are not obviously “machine generated” e.g. site-wide links on forums or directories. Get links from pages, that in turn, have a lot of links to them, and you will soon see benefits.
Redirecting is the act of sending a user to a different URL than the one initially requested. There are many good reasons to redirect from one URL to another, for example, when a website moves to a new address. However, some redirects are designed to deceive search engines and users. These are a very poor user experience, and users may feel tricked or confused. We will call these “sneaky redirects.” Sneaky redirects are deceptive and should be rated Lowest.
"We needed a simple web site creation tool. We needed to quickly and easily get an attractive web site. We needed to do all of this without having to work through a “developer.” And, since 1995, I and millions of others have been living in frustration, because that tool has never, ever existed. Never. This tool is the holy grail, a flying unicorn… the loch ness monster… rare and amazing, and something nobody has ever actually seen."
I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.

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“Wow! I mean WOW. Stupid easy and brilliant website builder software. How did it take so long for this to be created. I have been out of Web Dev since 2010 so maybe just being away from it all impresses the hell out of me but you guys deserve a GOOD JOB! Award. I will pass on your name to all I know. Best of luck to you and I can not wait to see what is next.”
Graphic design, like coding, is another skill that few are experts in. Website builders feature templates with modern styles and visually appealing designs that are tried and true. While they may follow a certain “look,” they often conform to the desires of contemporary web users. They also convey a level of professionalism that may be difficult to reproduce without a large investment.
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.

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