Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example. 

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There are plenty of template designs in Zoho’s website creator. The downside is that only a small fraction of them are responsive. Also, they probably looked excellent five years ago but now have a bit of a dated feel. The editor itself is super easy to use and covers all basic features you can imagine. Using Zoho Creator you can even add dynamic content blocks to your site. Also, you have full access to the HTML and CSS of your website. All in all, a very decent product, especially if you work with other Zoho products.
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Length of site domain registration; (I don’t see much benefit ON IT”S OWN even knowing “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.”) – paying for a domain in advance just tells others you don’t want anyone else using this domain name, it is not much of an indication that you’re going to do something Google cares about).
I had been with a builder/host who’s focus migrated from yoga studios (closest match I could find at the time) to chiropractors, eye doctors & vets. I changed to a new builder/host that supposedly fully integrated all the aspects of my business mgt. software; only to discover after going live that things like BUY NOW links didn’t work & the ability to embed code provided by the business mgt. software really doesn’t exist.

Search Engine Optimization


But what about Wix? Well, we made it to the top of Google’s rankings for “HTML5 website builder” with this small page, although as we don’t update it anymore we’re at the bottom of page one (still a good result). Additionally, John Mueller (Google employee) stated that “Wix websites work fine in search“. For more details please refer to our Wix SEO guide.
QUOTE: “We are a health services comparison website…… so you can imagine that for the majority of those pages the content that will be presented in terms of the clinics that will be listed looking fairly similar right and the same I think holds true if you look at it from the location …… we’re conscious that this causes some kind of content duplication so the question is is this type … to worry about? “

Search Engine Optimization (Seo)


Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20-word meta description which accurately describes the page you have optimised (for one or two keyword phrases) when people use Google to search, make sure the keyword is in there. There is more likelihood it will be used by Google as your snippet description in SERPs.
What we liked: It’s cool that both their website builder and WordPress are supported for website creation. You can actually connect a domain name you purchased elsewhere with the free version. They have almost 200 templates to choose from and they are categorized by industry. Although their templates aren’t responsive, you can create dedicated versions of your site that will adapt to desktops, tablets and mobiles. Interestingly, they offer a way to easily create multilingual sites. And if you are a backup paranoid, be at rest: you’ll be able to download backups and even restore them.

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This is the question we’re asked most. We love when people ask it, and we live to answer it. To put it into a single word, the answer is – relevancy. Our years of SEO research & experience have taught us that Google is always looking for the most relevant website for what people are searching for. There are, of course, over 300 metrics, aspects & ranking factors that Google takes into account, but at the end of the day, if your website is relevant & useful to your target audience, you will have a fantastic foundation.

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For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.
“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Many think that Google won’t allow new websites to rank well for competitive terms until the web address “ages” and acquires “trust” in Google – I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappears for months. A “honeymoon period” to give you a taste of Google traffic, perhaps, or a period to better gauge your website quality from an actual user perspective.
Advanced marketing tools: Marketing is a massive part of promoting your website – whether it’s your own portfolio, brand, or business, you want people to find you! While free plans do often have basic marketing or newsletter tools, if you’re paying then you will have access to much more advanced marketing tools such as email campaigns and better site analysis and statistics. This way you can reach out to your visitors and then track how successful your campaigns have been to help spread the word!
The short answer is web builders are suited to almost everyone. Due to their simplicity, ease of use, and expandability provided by things like extensions and apps, using one is a great way for virtually anyone to build a website. Beginners will enjoy the freedom to create a fully featured and complex websites with ease and professionals will benefit from the ability to implement their own unique style and touch.
Always write a relevant meta description for every page on your website. Try to incorporate your keyword(s) for the page naturally in the description to hopefully end up with some bolded text on the search results page (as with “cloud hosting” in the example above), and use the space to provide a brief description about what’s valuable on the page.

Jimdo can also help you to create a free online store! You do only have a limited number of products you can sell on the free plan, and there is a transaction fee unless you upgrade. But, this is still a great way of getting your online selling started without the fear of financial risk. You can create your site for free and start selling, and then look at your upgrading options as your business grows.

Video Marketing For Your Business


Top tip: Don’t just test your website yourself. You will be blind to some of its faults. Plus, you know how your site is supposed to work, so while you might find navigating it easy that’s not to say a stranger will. Get a fresh perspective. Ask family members and friends to test your site and give feedback. If they’re anything like our family and friends they won’t be afraid of offering criticism.
I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.

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Support among the services varies widely, from free WordPress.com account's only offering community support, to Jimdo's email-only service, to Wix's telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there's a good chance you won't even need to contact the company. I test each service's support as part of the review process by asking about some less-common site-building procedures.
 Keyword Stuffing in Description: Yet another warning about stuffing of keywords, this time it is in the description. Keyword was stuffing a danger zone and should not be toyed with as it can land your page on the last page of a search engine. Your Meta tag description of about 155 should contain your keywords. These keywords should not be in multiple folds; they are to appear few times. Stuffing keywords in your Meta tag description will not increase your ranking further but will catch the user attention to visit your website from search engines.

Optimizing your website using SEO optimization tool from website SEO Checker to rank high than others in search Engines such as Google, Bing and Yahoo takes a lot of time. But with the right procedure and method results are rewarding. Increased visibility of your business was, therefore, bringing more sales. Here are few things you need to know about SEO;

That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.
After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.

This will ensure that data submitted through a contact form, for example, is safe and can’t be intercepted. This feature is usually included for free with all major website builder companies. From the tools we tested, only Mozello and Strikingly don’t secure their free sites by default. When SSL isn’t active, it will look like this to your visitors:
Social and web profiles - Again, important to set those up before you launch your new site, so that no one goes and jumps on the name of your Facebook page, or your Pinterest page, or your Instagram profile page, or your YouTube page, or your SlideShare page. I know you might be saying, "But Rand, I don't use SlideShare." No, not today. But you might in the future, and trust me, you're going to want to claim Rand's Animals on YouTube and SlideShare. You're going to want to claim whatever your website's name is. I'll go claim this one later. But you've got to set all those up, because you don't want someone else taking them later. I would urge you to go down the full list of all the social media sites out there, all the web profiles out there, just to make sure that you've got your brand secured.

“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

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Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
QUOTE: “We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.” John Mueller, Google 2016
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