After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.
Good news for web designers, content managers and search engine optimisers! ” Google clearly states, “If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.” although does stipulate again its horses for courses…..if everybody else is crap, then you’ll still fly – not much of those SERPs about these days.
If you are just starting out, don’t think you can fool Google about everything all the time. Google has VERY probably seen your tactics before. So, it’s best to keep your plan simple. GET RELEVANT. GET REPUTABLE. Aim for a healthy, satisfying visitor experience. If you are just starting out – you may as well learn how to do it within Google’s Webmaster Guidelines first. Make a decision, early, if you are going to follow Google’s guidelines, or not, and stick to it. Don’t be caught in the middle with an important project. Do not always follow the herd.
QUOTE: “The preferred domain is the one that you would liked used to index your site’s pages (sometimes this is referred to as the canonical domain). Links may point to your site using both the www and non-www versions of the URL (for instance, http://www.example.com and http://example.com). The preferred domain is the version that you want used for your site in the search results.” Google, 2018
As more & more people own smartphones in today’s world, offering a mobile app has become invaluable. Our talented & experienced app developers can build tons of features & functionalities into your business’s app, such as online ordering, reservations, instant reviews, or anything you could think of. If you’ve ever though of having an app, don’t hesitate to call.
If you take money online, in any way, you NEED to have an accessible and satisfying ‘customer service’ type page. Google says, “Contact information and customer service information are extremely important for websites that handle money, such as stores, banks, credit card companies, etc. Users need a way to ask questions or get help when a problem occurs. For shopping websites, we’ll ask you to do some special checks. Look for contact information—including the store’s policies on payment, exchanges, and returns. “ Google urges quality raters to be a ‘detective’ in finding this information about you – so it must be important to them.

Internet Marketing Keyword Density


When I think ‘Google-friendly’ these days – I think a website Google will rank top, if popular and accessible enough, and won’t drop like a f*&^ing stone for no apparent reason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn’t like – or has classified my site as undesirable one day.
Site123 has everything you need – excellent uptime, decent speed, competent customer support, and really good pricing options. The usability is good enough to start with for novices. More experienced users will find plenty to tinker with as well. The intuitive editor is easy to use and you’ll be pleasantly surprised with the quality of their templates.

Make Your Own Website USA


So, how easy or difficult is ranking for keywords going to be with a website builder? That depends on you. As we discussed in the first few paragraphs, SEO is a bit of a science and like most sciences, it requires time, knowledge and hard work. You’ll probably make some mistakes when choosing your first keywords, and how to target them, but as they say “practice makes perfect”.
Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]

The last time I looked Google displayed as many characters as it can fit into a block element that’s about 600px wide and doesn’t exceed 1 line of text (on desktop). So – THERE IS NO BEST PRACTICE AMOUNT OF CHARACTERS any SEO could lay down as exact best practice to GUARANTEE a title will display, in full in Google, at least, as the search snippet title, on every device. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet.
Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.

SEO.com is a certified Google Partner, which means the search engine has certified our knowledge and experience of Google applications and tools. In addition, we have access to specialized Google training and products, and a dedicated Google representative. Whether you are in ecommerce, technology, retail, dentistry, or B2B, you will benefit working with SEO.com.

When working with companies they don't care about being in google tp 3 or web visitors... they care about sales, customers and profits. I talked to a customer last week to offer a webpage located in the first position in google after a year of work, their questions were all related with leads, sales and profitabilty. Different languages that we need to learn.
Not every website builder has the same capabilities. From our view, Squarespace has some of the worst SEO features. They (quite surprisingly) don’t let you freely edit title tags and meta-descriptions for product pages and blog posts. Additionally, and this is far worse: in most of Squarespace’s templates, there is a banner section at the top. For some strange reason, this banner text serves as the SEO title and meta description at the same time, which, for SEO, can be disastrous (see example here).
As more & more people own smartphones in today’s world, offering a mobile app has become invaluable. Our talented & experienced app developers can build tons of features & functionalities into your business’s app, such as online ordering, reservations, instant reviews, or anything you could think of. If you’ve ever though of having an app, don’t hesitate to call.
Webstarts Complete online store Webstarts not only lets you add up to 10 products, but you can also accept credit card payments through Stripe, WePay or Authorize.net. Inventory management is included and there’s even an option to sell digital goods. The only downside is that you are limited to 20 sales per day. But hey, then you should really think about a paid upgrade.

Because today, after 4years and half of development, well, I can code in C/C++ (advanced programs), .NET (WPF, UWP, Xamarin), Java (Softwares, Android), Go (API, WS) but I never did any website or webapp, so I would like to get into it. I feel like today it’s an important part so why not. But yeah, I feel like WordPress is high-level and I’m more a low-level dev, so what would be the best way to start or just the best approach overall?

Video Marketing Videos


Redirecting is the act of sending a user to a different URL than the one initially requested. There are many good reasons to redirect from one URL to another, for example, when a website moves to a new address. However, some redirects are designed to deceive search engines and users. These are a very poor user experience, and users may feel tricked or confused. We will call these “sneaky redirects.” Sneaky redirects are deceptive and should be rated Lowest.

Many of the top website builders support free trial options for potential customers. Some even allow a site to remain free, though with limited function and heavy branding. So, if you aren’t sure which platform is right for you, then consider starting trials with more than one. This allows you to experience the website builders simultaneously and can make a direct comparison easier. Then, as you find that certain website builders don’t meet your needs, simply remove them from contention.


I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This tactic is old school but I still follow it. I don’t need to think you need to worry about that, too much, in 2019.
QUOTE: “So it’s not something where we’d say, if your website was previously affected, then it will always be affected. Or if it wasn’t previously affected, it will never be affected.… sometimes we do change the criteria…. category pages…. (I) wouldn’t see that as something where Panda would say, this looks bad.… Ask them the questions from the Panda blog post….. usability, you need to work on.“ John Mueller, Google.
Naturally, business owners want to rank for lots of keywords in organic listings with their website. The challenge for webmasters and SEO is that Google doesn’t want business owners to rank for lots of keywords using autogenerated content especially when that produces A LOT of pages on a website using (for instance) a list of keyword variations page-to-page.
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.

Video Marketing Social Media


Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
If you’re really serious about your SEO, which you probably are since you got to the end of this article, we’ve got just the thing for you. Try out Wix SEO Wiz an intuitive, comprehensive and free solution that will guide you through all the steps of optimization. Need some more convincing of the magical powers of the Wiz? Here’s what Google themselves had to say: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.”
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
So very thankful to find this article!! I have been using Blogger for two weeks and am finding it so plain and am ready to upgrade to a real site. It is possible to move an existing Blogger site to WordPress? I also already have a domain purchased from Google, would I need to purchase a new one when I sign up for a hosting site? I’m so ready to go with a more professional looking blog that doesn’t show up as a blogspot URL. Thank you again….
Sometimes I think if your titles are spammy, your keywords are spammy, and your meta description is spammy, Google might stop right there – even they probably will want to save bandwidth at some time. Putting a keyword in the description won’t take a crap site to number 1 or raise you 50 spots in a competitive niche – so why optimise for a search engine when you can optimise for a human? – I think that is much more valuable, especially if you are in the mix already – that is – on page one for your keyword.
I consider myself tech savvy, well with everything up to this point anyway. I have zero coding or website building experience. The 1st & only one I’ve tried is Weebly, which was nothing but a waste if time for me. I named the pages I want on my website, but beyond that, couldn’t accomplish anything at all. Tried for about an hour. Couldn’t even figure out how to get our logo to show up properly anywhere on the website. So hopefully Wix will be more user friendly for me. Not a fan of Weebly, but I admit it could have a lot to do with my lack of knowledge & experience building websites.

If you’re really serious about your SEO, which you probably are since you got to the end of this article, we’ve got just the thing for you. Try out Wix SEO Wiz an intuitive, comprehensive and free solution that will guide you through all the steps of optimization. Need some more convincing of the magical powers of the Wiz? Here’s what Google themselves had to say: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.”


For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.
Thank you so much – your evaluations will save my artist group members so much time and frustration. Wix and Weebly were my short list too. I recommended Weebly to them last year, as most members are not tech-literate and Weebly seemed the least frustrating for a first timer. Also, fewer and simpler templates were a plus in this case, rather than a problem. I will have another look at Wix now to see if the issues I had in my test site have been fixed. I agree with your comment on the Weebly statistics (e.g. it counted my edit tweeks as hits) and the constant upsell ads. As noted here by others, Weebly’s support by phone or online chat are excellent. I will have another look at Wix now and see if that might work better for us now that more members have some online experience. Thank you again for your excellent and well-written research.
Long tail keywords are long phrases (they could be even whole sentences) that people type into search bars. “How to prepare a content marketing strategy” or “how to use growth hacking techniques to expand a business” are examples of long tail keywords. They won’t bring a lot of traffic to your website. However, visitors that they provide you with, are most likely to become your engaged users.
A while back I was hired to take an independent review of a website that had been launched 6 months earlier, but the business could not even get their website to rank just for the brand name. Heated exchanges were on the rise between the company and the web agency, the web agency claiming there was nothing wrong with their new website, meanwhile the client wanted his £4000 back that he had paid for his WORPRESS site.
There are plenty of template designs in Zoho’s website creator. The downside is that only a small fraction of them are responsive. Also, they probably looked excellent five years ago but now have a bit of a dated feel. The editor itself is super easy to use and covers all basic features you can imagine. Using Zoho Creator you can even add dynamic content blocks to your site. Also, you have full access to the HTML and CSS of your website. All in all, a very decent product, especially if you work with other Zoho products.

When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to doorway page type situations. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[63] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[64] As of 2006, Google had an 85–90% market share in Germany.[65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[66] That market share is achieved in a number of countries.
Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]
The basic plan is free, but is extremely limited. Their personal plan starts with $4 per month billed annually and includes a custom domain. Premium plan costs $8.25 per month billed annually and it gives you the ability to monetize your site and advanced design customization. Business plan costs $24.92 per month billed annually, and it gives you the ability to have Ecommerce and custom plugins.
QUOTE:  Each piece of duplication in your on-page SEO strategy is ***at best*** wasted opportunity. Worse yet, if you are aggressive with aligning your on page heading, your page title, and your internal + external link anchor text the page becomes more likely to get filtered out of the search results (which is quite common in some aggressive spaces). Aaron Wall, 2009
Redirecting is the act of sending a user to a different URL than the one initially requested. There are many good reasons to redirect from one URL to another, for example, when a website moves to a new address. However, some redirects are designed to deceive search engines and users. These are a very poor user experience, and users may feel tricked or confused. We will call these “sneaky redirects.” Sneaky redirects are deceptive and should be rated Lowest.

Connect a custom domain: On a free plan your website address will look something like this: https://mysite.strikingly.com or https://joebloggs.wixsite.com/mysite. These web addresses can be long, confusing, and difficult to find if you’re a visitor searching for your site online. A custom domain allows you to choose a more personalized address, such as www.mysite.com which is a lot better for promoting a brand and getting found by potential visitors to your website! Even if you buy a new domain for your site or already own one that you want to transfer, you will need to be on a paid plan to actually connect and use it as the address for your website. Usually you can buy and connect your custom domain on the cheapest upgrade available, such as Weebly’s ‘Connect’ plan, so it’s an affordable option.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[63] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[64] As of 2006, Google had an 85–90% market share in Germany.[65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[66] That market share is achieved in a number of countries.
Great review, Robert! I was wondering what’s your opinion about SitePad website builder? I’m thinking of creating a website for my restaurant and I saw that this website builder is included in the web hosting plans by BGOcloud, which I will opt for. Have you tried SitePad? If yes, can you say whether it is relatively easy-to-use? Thanks in advance!

Internet Marketing How To Start


So very thankful to find this article!! I have been using Blogger for two weeks and am finding it so plain and am ready to upgrade to a real site. It is possible to move an existing Blogger site to WordPress? I also already have a domain purchased from Google, would I need to purchase a new one when I sign up for a hosting site? I’m so ready to go with a more professional looking blog that doesn’t show up as a blogspot URL. Thank you again….
QUOTE: “I think that’s always an option. Yeah. That’s something that–I’ve seen sites do that across the board,not specifically for blogs, but for content in general, where they would regularly go through all of their content and see, well, this content doesn’t get any clicks, or everyone who goes there kind of runs off screaming.” John Mueller, Google 
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