Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

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Why wasn’t 1and1’s in there? the were rated 31 by SMB trust & Consumer Reports. I love mine. The have loads of templates, & comes with literally everything. SSL Cert, 200 emails, SEO tool, Newsletter tool,Numerous payment and delivery methods, Site Analytics, mobile optimized all for less than $15 a month. 3 other things I love are they the have 24/7 US hosted Tech support, they don’t post any ads on my site and the don’t take a penny when i sell items!!
At the moment, I don’t know you, your business, your website, your resources, your competition or your product. Even with all that knowledge, calculating ROI is extremely difficult because ultimately Google decides on who ranks where in its results – sometimes that’s ranking better sites, and sometimes (often) it is ranking sites breaking the rules above yours.

Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.


Either porn SC or Ads containing porn on non­Porn pages can be very distracting or even upsetting to users. Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating. For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. However, an extremely graphic porn ad may warrant a Low (or even Lowest) rating.”
I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.
ensure redirected domains redirect through a canonical redirect and this too has any chains minimised, although BE SURE to audit the backlink profile for any redirects you point at a page as with reward comes punishment if those backlinks are toxic (another example of Google opening up the war that is technical seo on a front that isn’t, and in fact is converse, to building backlinks to your site).

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Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

Weebly has some great things going for it in terms of price – its intuitive design, and high value per dollar offers. Sadly, when it comes time to actually build a website, Weebly falls awfully short compared to its competition. Their drag and drop website builder is really limited in its utility and forces you to adhere to pre-formatted templates strictly.


Sometimes, you don't need a traditional website to get your message across. Adobe Spark Page is ideal for projects that don't require more than one page, such as portfolios, resumes, presentations, blog posts and photo galleries. For businesses, a Spark Page can showcase a product catalog, advertise a special offer, or act as a weekly or monthly newsletter.
All TemplatesAdult EntertainmentAntiquesArt GalleryBody ArtComedy PerformanceCraftsDance & ChoreographyDating ServicesEvent Planning & EntertainmentFashion & ModelingGambling & CasinosGraphic DesignHobbies, Toys & GamesIllustrationMovies & FilmMusicNightclubPainting (Art)PhotographyRadioSculptureTattoo & Body PiercingTelevision & FilmTheaterTheme Parks & MuseumsWeddingWriting & Editing

While Google is on record as stating these quality raters do not directly influence where you rank (without more senior analysts making a call on the quality of your website, I presume?) – there are some things in this document, mostly of a user experience nature (UX) that all search engine optimisers and Webmasters of any kind should note going forward.

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That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.
Google engineers are building an AI – but it’s all based on simple human desires to make something happen or indeed to prevent something. You can work with Google engineers or against them. Engineers need to make money for Google but unfortunately for them, they need to make the best search engine in the world for us humans as part of the deal. Build a site that takes advantage of this. What is a Google engineer trying to do with an algorithm? I always remember it was an idea first before it was an algorithm. What was that idea? Think “like” a Google search engineer when making a website and give Google what it wants. What is Google trying to give its users? Align with that. What does Google not want to give its users? Don’t look anything like that. THINK LIKE A GOOGLE ENGINEER & BUILD A SITE THEY WANT TO GIVE TOP RANKINGS.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.

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Accept online payments/set up an online store: On some builders like SITE123 and Strikingly, you can create an online store on the free plan, and sell one or two items, but to sell any more you have to upgrade. On some you can create a store, but you must be on a paid plan to actually accept payments through your website, (like Wix). Others won’t let you create a store at all unless you’re paying, such as Weebly. So it varies, but one thing remains the same: in order to have a successful and scalable online store you will need to upgrade to a paid plan sooner or later. Once you’re on a paid plan you can unlock features such as connecting different payment types, (for example PayPal, credit/debit cards etc), get rid of transaction fees, track and manage your inventory, and more!


Robots: A text file called robots.txt file is just as important as the sitemap. When the robot text is not functional on your website, search engines might not be able to crawl your website pages in contents. When this happens, your site will vanish on the search engines because there will be no robot text to tell search engines where to crawl and when to do that. Robot text might be present on a website but not working correctly this might lead to the same effect f not been listed on any search engine. With the help of the robot text file, you can command search engines not to crawl images on a web page or any other file you wish to retain. All you will do is to block those contents you want search engines not to crawl from your robot text file.

Some people assume that creating a store online is well out of reach of web design amateurs. However, eCommerce website builders can make that process just as simple as a purely informational website. Often, the design concepts are similar, in regards to entering headings, text, and images. The only real difference is the ability to operate a shopping cart through the site, and website builders that cater to eCommerce businesses make that a breeze.
QUOTE: “Duplicated content is often not manipulative and is commonplace on many websites and often free from malicious intent. Copied content can often be penalised algorithmically or manually. Duplicate content is not penalised, but this is often not an optimal set-up for pages, either. Be VERY careful ‘spinning’ ‘copied’ text to make it unique!” Shaun Anderson, Hobo, 2018

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[63] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[64] As of 2006, Google had an 85–90% market share in Germany.[65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[66] That market share is achieved in a number of countries.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
Hello Robert, thank you for the comprehensive review. I would really appreciate your recommendation for my specific case (I have studied your review carefully and still I’m not sure). I am an artist and want to build a website showcasing my paintings (photographed high resolution), and an online store selling paintings. It is essential that I can add items to the store on weekly basis. It is also essential the site loads quickly to get high google ranking. Cost is an issue, and I don’t mind a learning curve. I want a clear and clean website, no confusion / getting lost elements. Would you recommend Bold Grid?
Sitemap: Most of the times SEO experts often neglect the role sitemap plays in search engine optimization. A site map is just like the mainframe work of your site, more like the map thought which search engines navigate your website, every page and every content. It shows the structures of every part of your website and serves as a guide to any search engine that wants to interact with your web pages. It is the site map that you tell search engines which web page to index and which not to index. As previously stated sitemap serves as a guide to search engines. This is to say that search engines are entirely blind on your site and needs some guidance which sitemaps provide.
QUOTE: “Ultimately, you just want to have a really great site people love. I know it sounds like a cliché, but almost [all of] what we are looking for is surely what users are looking for. A site with content that users love – let’s say they interact with content in some way – that will help you in ranking in general, not with Panda. Pruning is not a good idea because with Panda, I don’t think it will ever help mainly because you are very likely to get Panda penalized – Pandalized – because of low-quality content…content that’s actually ranking shouldn’t perhaps rank that well. Let’s say you figure out if you put 10,000 times the word “pony” on your page, you rank better for all queries. What Panda does is disregard the advantage you figure out, so you fall back where you started. I don’t think you are removing content from the site with potential to rank – you have the potential to go further down if you remove that content. I would spend resources on improving content, or, if you don’t have the means to save that content, just leave it there. Ultimately people want good sites. They don’t want empty pages and crappy content. Ultimately that’s your goal – it’s created for your users.” Gary Illyes, Google 2017
Where they should improve: Some of their templates are modern and slick looking, but most of them look a bit aged. A big limitation of the free plan is that your website will go down, every day, for one hour; if you ask me, this is a no go. It has some of the basic features and add-ons, but there are key elements missing (e.g. a blog or on-site search). When you change to a new template, all the content you had will be lost.

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However, in 2019, a website building platform, also called a “content management system” (CMS), can be used to easily build and customize a website without having to use code. A website building platform is software that does all the complex work of coding for you, so you don’t need to learn how to create a website from scratch with code. It lets you build and edit a website through your internet browser, change your design and layout with the click of a button, and create pages and posts using a simple editor that is similar to most common text editors.

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In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.
QUOTE: “How do I move from one domain to another domain and try to preserve the rankings as best as possible?…do a 301 permanent redirect to the new location (assuming that you’re you’re moving for all time and eternity so this is the good case for a permanent or 301 redirect if you were planning to undo this later or it’s temporary then you’d use a 302 redirect)…. search engines should be able to follow the trail of all the 301 redirects” Matt Cutts, Google

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Topics: How to Create a Website How to Start a Blog Build an Online Store with Shopify How to Start an Online Store (with WooCommerce & WordPress) How to Register a Domain Name Customizing WordPress WordPress vs Joomla vs Drupal WordPress.org vs WordPress.com Install Google Analytics in WordPress Add Contact Form in WordPress Best Website Builders Website Costs Articles

The solution is an Adwords landing page. A landing page links directly to your Google ad and contains content that is specifically relevant to your ad. Like any good marketing content, it should engage and persuade the reader to buy your product or service and most importantly have a clear call to action. A correctly designed landing page will increase your quality score as well.
As more & more people own smartphones in today’s world, offering a mobile app has become invaluable. Our talented & experienced app developers can build tons of features & functionalities into your business’s app, such as online ordering, reservations, instant reviews, or anything you could think of. If you’ve ever though of having an app, don’t hesitate to call.
Their approach to site design is somehow different. Instead of having a set of elements (e.g. headline, text, images, icons, etc.) that you combine into a design, they have prebuilt sections that you can customize. This makes it less flexible, but you are less likely to mess your design up – a good approach for beginners without much time to experiment with design and layouts.
Remove ads: As you know, on free plans your website builder will advertise on your site. Whether this is through a subtle banner or an annoying pop-up, this can ruin your professional image if you’re promoting your own brand or running a business. On paid plans, such as Wix’s Combo plan, these adverts are removed, leaving your website clear of any distractions. This is similar to using the free version of Spotify compared to having a Premium account – you can still listen to music on both, but on the free plan you’re interrupted with adverts!
If you are improving user experience by focusing primarily on the quality of the MC of your pages and avoiding – even removing – old-school SEO techniques – those certainly are positive steps to getting more traffic from Google in 2019 – and the type of content performance Google rewards is in the end largely at least about a satisfying user experience.

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“Don’t lose your visitors under the weight of a heavy, confusing website” says Strikingly, a website builder from California. That’s probably why they want you to put all your content on a single-page. If you’d like to create multiple pages, you’ll have to upgrade to a paid plan. To be fair, they have some pretty decent templates to choose from and the website editor is easy to understand, even for beginners. If you ever leave the free plan, you’ll be charged at least $8 per month (domain name included in yearly plans).
QUOTE: “We are a health services comparison website…… so you can imagine that for the majority of those pages the content that will be presented in terms of the clinics that will be listed looking fairly similar right and the same I think holds true if you look at it from the location …… we’re conscious that this causes some kind of content duplication so the question is is this type … to worry about? “
QUOTE: “So if you have different parts of your website and they’re on different subdomains that’s that’s perfectly fine that’s totally up to you and the way people link across these different subdomains is really up to you I guess one of the tricky aspects there is that we try to figure out what belongs to a website and to treat that more as a single website and sometimes things on separate subdomains are like a single website and sometimes they’re more like separate websites for example on on blogger all of the subdomains are essentially completely separate websites they’re not related to each other on the other hand other websites might have different subdomains and they just use them for different parts of the same thing so maybe for different country versions maybe for different language versions all of that is completely normal.” John Mueller 2017
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
We believe that a small business needs great digital marketing and a solid online presence to be successful in today’s marketplace. Every entrepreneur should have access to professional digital marketing services that they can afford. Access to professional SEO that actually helps them grow their business. Small Businesses near our Frisco, TX office know this all to well.
QUOTE: “alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” John Mueller, Google
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[69][70]

“Wow! I mean WOW. Stupid easy and brilliant website builder software. How did it take so long for this to be created. I have been out of Web Dev since 2010 so maybe just being away from it all impresses the hell out of me but you guys deserve a GOOD JOB! Award. I will pass on your name to all I know. Best of luck to you and I can not wait to see what is next.”

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Accept online payments/set up an online store: On some builders like SITE123 and Strikingly, you can create an online store on the free plan, and sell one or two items, but to sell any more you have to upgrade. On some you can create a store, but you must be on a paid plan to actually accept payments through your website, (like Wix). Others won’t let you create a store at all unless you’re paying, such as Weebly. So it varies, but one thing remains the same: in order to have a successful and scalable online store you will need to upgrade to a paid plan sooner or later. Once you’re on a paid plan you can unlock features such as connecting different payment types, (for example PayPal, credit/debit cards etc), get rid of transaction fees, track and manage your inventory, and more!
Some page titles do better with a call to action – a call to action which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. THINK CAREFULLY before auto-generating keyword phrase footprints across a site using boiler-plating and article spinning techniques. Remember this is your hook in search engines, if Google chooses to use your page title in its search snippet, and there is a lot of competing pages out there in 2019.
A blog should be about something you love, but it should also be an interest shared by other users as well. You can find out what categories people are interested in by using a keyword research tool and from there you can create customized content that your readers will find fresh and relevant. There is a world of information out there just waiting to be discussed. Why shouldn’t you be the one leading the discussion?
But what about Wix? Well, we made it to the top of Google’s rankings for “HTML5 website builder” with this small page, although as we don’t update it anymore we’re at the bottom of page one (still a good result). Additionally, John Mueller (Google employee) stated that “Wix websites work fine in search“. For more details please refer to our Wix SEO guide.
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