Another good way is to test and watch your meta descriptions. A good description can easily double your CTR and it might take you just a few minutes to update it. You should also always use image alt text to help Google identify your media content. Also don't forget to submit your sitemap to Google Search Console. Here you can find 45 additional tips, very detailed checklist (many of the are generic others are WordPress focused).
Rich snippets are a powerful tool to increase click-through rates. We are naturally attracted to listings that stand out in the search engine results. Anything you can do to improve the click-through rate drives more users and makes your search engine listings work harder. Factor in possible ranking improvements from increased engagement, and you can have a low-input, high-output SEO tactic.
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.

Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point. 
OBSERVATION – You can have the content and the links – but if your site falls short on even a single user satisfaction signal (even if it is picked up by the algorithm, and not a human reviewer) then your rankings for particular terms could collapse – OR – rankings can be held back – IF Google thinks your organisation, with its resources, or ‘reputation, should be delivering a better user experience to users.
Topics: How to Create a Website How to Start a Blog Build an Online Store with Shopify How to Start an Online Store (with WooCommerce & WordPress) How to Register a Domain Name Customizing WordPress WordPress vs Joomla vs Drupal WordPress.org vs WordPress.com Install Google Analytics in WordPress Add Contact Form in WordPress Best Website Builders Website Costs Articles

Heading tags is the HTML markup that tells browsers that it's a headline or a title. Like people, search engines will scan through the headings of your page to get an understanding of what your page content is about. You should create descriptive headlines for all your text content. You can also include keywords that you're trying to target to make your headings even more relevant.
SEO is a set of techniques that help websites rank higher in search engines (e.g. Google or Bing). The final goal is to increase visibility, ideally ranking at the top of those search engines, which means more clicks and more visitors. Unlike paid traffic (e.g. Google AdWords, Facebook Ads, etc.), visitors coming from your SEO efforts (also known as organic traffic) are free.
Search Engine Marketing is one of the fastest growing online advertising methods in the world. It’s a trackable and targeted strategy to reach your intended consumer group. Simply Design knows the intricacies of SEM in many mediums, including Adwords & interactive ads, allowing us to build your audience and prove it with our personalized reporting.
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.

While the main attraction here is the backlink reports, Linkody also offers a few notable extras. For example, it provides you with the option to generate reports that you can send to clients, monitor your site’s social shares, and connect to Google Analytics. Overall, it’s a pretty niche tool, but quite useful if you need some help with link building. More importantly, it’s a lot cheaper than the massive do-it-all services we’ve talked about so far.

Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again!

Internet Marketing Explained


I am planning to create my own contest. This is an online based singing competition based on the popular Eurovision Song Contest. A summary of the contest is this: Fans of the Eurovision Song Contest (ESC) would apply for a spot, they would each represent a country of their choice in Europe, and would choose a contestant from that country that would represent them with a song. I want this contest to be based on all platforms. (Social Media, YouTube, and it’s own website). I am planning a lot of graphics to be added that I will need to create, and there will be polls, and videos from YouTube attached to this page. I want there to be multiple sections of the website, and for it to be accessible both on computer and on mobile. I also want to create a voting section of the website, where fans that aren’t in the contest would be able to vote in the contest as well. I am a beginner to all of this website and graphics stuff, so my intentions may seem very ambitious, but I need a website that could eventually hold all of these things. What would you recommend? I am also on somewhat of a limited budget, so I would like to keep costs as low as I can, but still create a sleek and quality website. Could you please help and give me some input?
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
TASK – If running a blog, first, clean it up. To avoid creating pages that might be considered thin content in 6 months, consider planning a wider content strategy. If you publish 30 ‘thinner’ pages about various aspects of a topic, you can then fold all this together in a single topic page centred page helping a user to understand something related to what you sell.

Make A Website


When it's time to go beyond the blogs, beyond the online resumes, beyond the page of links, which service do you turn to for a full-blown site that gives you the flexibility to build nearly anything you desire? There's no lack of them, but three of our favorites are DreamHost, HostGator, and Hostwinds, well-rounded services that feature numerous hosting types and tiers.
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.

to avoid throwing link equity away, you might create HIGH LEVEL IN-DEPTH TOPIC PAGES on your site and redirect (or use canonical redirects) any related expired content that HAVE INCOMING BACKLINKS, to this topic page (and keep it updated, folding content from old pages, where relevant and there is traffic opportunity, to create TOPIC pages that are focused on the customer e.g. information pages)

Build A Website


Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.
This Latvian company is one of the smaller players worldwide. What strikes us about Mozello is that they allow you to create a multilingual website for free – something you won’t get anywhere else. The range of features includes a blog, an online store and decent SEO options. Fortunately, the advertisement is just a link in the footer that most of your visitors won’t even notice. 500MB of free storage is included and should be enough for most of us.
Google states, “News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information” but they also state specifically boasts about a lot of internet traffic, for example, should not influence the quality rating of a web page. What should influence the reputation of a page is WHO has shared it on social media etc. rather than just raw numbers of shares. CONSIDER CREATING A PAGE with nofollow links to good reviews on other websites as proof of excellence.
How is 7.5 okay? I think that it’s a great score, especially when you take into consideration that it’s an averaged score of several hundred people’s opinion… Shopify and BigCommerce (I don’t agree that they should have the same score) are very good builders. Yes, they are only for stores, and there are different free website creators that might take their place due to them being free, but they do their job very well. It’s better to be a master at a trade, unlike the other builders – jack of all trades, master of none.

Webs.com is one of the only free website builders to have an integrated membership function. What is this? It basically means that your visitors can sign up to be members directly through Webs.com using their very own Members app, and you can view, manage, and interact with your members through your Webs.com dashboard (like your own control center). This is instead of bringing in a third party to manage your membership sign ups – for example having to install an external app, which can get complicated!
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to doorway page type situations. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.

Video Marketing Guru


I am completely a novice or rather a complete novice (actually a hopeless novice) and I thought I had built a reasonable website on sitebuilder until I saw someone elses website and thought I would edit mine. The result is that I have eliminated the contact page and the buttons and I don’t know how to fix any of it. Maybe I will give up as I have a really bad headache from thinking about it. What about Godaddy? How is that one?
Always write a relevant meta description for every page on your website. Try to incorporate your keyword(s) for the page naturally in the description to hopefully end up with some bolded text on the search results page (as with “cloud hosting” in the example above), and use the space to provide a brief description about what’s valuable on the page.

If you want to *ENSURE* your FULL title tag shows in the desktop UK version of Google SERPs, stick to a shorter title of between 55-65 characters but that does not mean your title tag MUST end at 55 characters and remember your mobile visitors see a longer title (in the UK, in January 2018). What you see displayed in SERPs depends on the characters you use. In 2019 – I just expect what Google displays to change – so I don’t obsess about what Google is doing in terms of display. See the tests later on in this article.
This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you.
Social Media is an interactive and instantaneous way to communicate with loyal customers, reach out to potential customers, and has become a large factor in both national and Albuquerque SEO. We use sites such as Facebook, Twitter, and Google Plus to spread deals, keep your business on the customers’ minds, and overall, drive business and revenue to your company.
I’ve always been curious about building my own website for personal use. I see commercials and banners saying how “THEY” are ‘free’ or ‘are easy to use’ or ‘best web builder around’, etc, etc. Not knowing who to believe, I, like many others, used the best resource that money can buy… i Googled! Your site was one of the links that I decided to explore and was impressed off the back. I liked your unbiased thoughts and personal 10+ experience in the field so you know what you’re talking about. So thank you for making our research, any potential pitfalls, future headache, possible regrets that we could’ve suffered by making the the selfless sacrifice by exploring these website building companies for the masses.
In particular, the Google web spam team is currently waging a PR war on sites that rely on unnatural links and other ‘manipulative’ tactics (and handing out severe penalties if it detects them). And that’s on top of many algorithms already designed to look for other manipulative tactics (like keyword stuffing or boilerplate spun text across pages).

Make A Website US


I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.

Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example.

Video Marketing 3.0


I had been with a builder/host who’s focus migrated from yoga studios (closest match I could find at the time) to chiropractors, eye doctors & vets. I changed to a new builder/host that supposedly fully integrated all the aspects of my business mgt. software; only to discover after going live that things like BUY NOW links didn’t work & the ability to embed code provided by the business mgt. software really doesn’t exist.
Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.

Great writeup Tom! What do you think of clickfunnels as a website builder? A lot of my friends keep telling me to use it but I don't think its a website builder from what I can see. I'm willing to pay the money for only if it's a good website builder. I was doing some research and found these share funnel things. I like that fact that I can import template that are all ready to be used. What do you think of it? Just trying to look for some real opinions so doing some research first.


In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.
QUOTE:  “Tell visitors clearly that the page they’re looking for can’t be found. Use language that is friendly and inviting. Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site. Consider adding links to your most popular articles or posts, as well as a link to your site’s home page. Think about providing a way for users to report a broken link. No matter how beautiful and useful your custom 404 page, you probably don’t want it to appear in Google search results. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested.” Google, 2018
QUOTE: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices”. GOOGLE
I am completely a novice or rather a complete novice (actually a hopeless novice) and I thought I had built a reasonable website on sitebuilder until I saw someone elses website and thought I would edit mine. The result is that I have eliminated the contact page and the buttons and I don’t know how to fix any of it. Maybe I will give up as I have a really bad headache from thinking about it. What about Godaddy? How is that one?
The short answer is web builders are suited to almost everyone. Due to their simplicity, ease of use, and expandability provided by things like extensions and apps, using one is a great way for virtually anyone to build a website. Beginners will enjoy the freedom to create a fully featured and complex websites with ease and professionals will benefit from the ability to implement their own unique style and touch.

Lead Generation USA


“Wow! I mean WOW. Stupid easy and brilliant website builder software. How did it take so long for this to be created. I have been out of Web Dev since 2010 so maybe just being away from it all impresses the hell out of me but you guys deserve a GOOD JOB! Award. I will pass on your name to all I know. Best of luck to you and I can not wait to see what is next.”

Internet Marketing Building


GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you explain them the text hierarchy. The most relevant part is the title of your page and you should define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s content and you shouldn’t have more than one H1 per page. Choose carefully and don’t forget to include your keywords. Following your H1, is H2, H3 and so on. The clearer your text structure is, the easier search engines will digest your site’s content.

Easy Website Creator US


Yahoo's Tumblr is another incredibly popular blog platform that lends itself to shorter, more visual posts. You can, however, find themes that give your Tumblr site a more traditional website's look and feel. Google's Blogger features tight integration with Google Adsense, so making extra pocket change is a snap. Newer blogging services, such as Anchor, Feather, and Medium, stress writing and publishing more than intricate design, but they're incredibly simple to update.

Great comparison! But did you compare these website builders from the search engine friendless point of view? Which builder creates the better SE-optimized pages? I tried to make some pages on Wix but it generates a really mess JS code, w/o normal HTML and very strange page urls like domain.com/#!toasp/c1f7gfk. What do you thinks about it? Also is the mobile-first approach so important for good SE ranking as mentioned all over the web?


In situations where you can’t find an included tutorial to meet your needs, you can often find instruction from a variety of web resources. Whether you prefer written instructions or want to see each step in a video, you can find free information online to help you move forward with your design. So, before you think completing part of the setup of the site is too difficult, hope into your favorite search engine and see what if the larger community doesn’t have an answer.
Google states, “News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information” but they also state specifically boasts about a lot of internet traffic, for example, should not influence the quality rating of a web page. What should influence the reputation of a page is WHO has shared it on social media etc. rather than just raw numbers of shares. CONSIDER CREATING A PAGE with nofollow links to good reviews on other websites as proof of excellence.
But they seriously fall short with their support. We have had so many awful experiences with them. If you’re really really lucky you can connect to their live support under 5 minutes and talk with a good and helpful support representative. Unfortunately, in most cases, you’re going to be on the waiting list for 30+ minutes and get a copy-paste unuseful answers and even upsells to fix your problems.
As more & more people own smartphones in today’s world, offering a mobile app has become invaluable. Our talented & experienced app developers can build tons of features & functionalities into your business’s app, such as online ordering, reservations, instant reviews, or anything you could think of. If you’ve ever though of having an app, don’t hesitate to call.

Internet Marketing Work From Home Jobs


Google engineers are building an AI – but it’s all based on simple human desires to make something happen or indeed to prevent something. You can work with Google engineers or against them. Engineers need to make money for Google but unfortunately for them, they need to make the best search engine in the world for us humans as part of the deal. Build a site that takes advantage of this. What is a Google engineer trying to do with an algorithm? I always remember it was an idea first before it was an algorithm. What was that idea? Think “like” a Google search engineer when making a website and give Google what it wants. What is Google trying to give its users? Align with that. What does Google not want to give its users? Don’t look anything like that. THINK LIKE A GOOGLE ENGINEER & BUILD A SITE THEY WANT TO GIVE TOP RANKINGS.
Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again!

Search Engine Optimization Google


When it comes to social media, you want your service or product to be on your customers mind next time they make a purchase and drive them to your business. Your post on Facebook, tweet on Twitter, or a review on Google Plus can get you noticed by the hundreds of millions of people using social media on a daily basis. We do the research to find the best time for you to post, how to reach the most people, and how to drive people to your business. By tracking Facebook data we will make the best decision on when to post so that you can reach the most people and have a successful social media campaign.
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE

Internet Marketing Growth


When it comes to social media, you want your service or product to be on your customers mind next time they make a purchase and drive them to your business. Your post on Facebook, tweet on Twitter, or a review on Google Plus can get you noticed by the hundreds of millions of people using social media on a daily basis. We do the research to find the best time for you to post, how to reach the most people, and how to drive people to your business. By tracking Facebook data we will make the best decision on when to post so that you can reach the most people and have a successful social media campaign.
I have tested all the above, I found that the best editor by far is Wix. They have elements that others don’t have such as being able to use your own fonts and delete elements in templates. However their customer support is really bad. They refer you to their on line tutorials and make it incredibly difficult to actually speak to them when you need to. I had something random happen that was not addressed In their online help section. It took a lot of searching to work out how to submit a help ticket. There is no chat and although they say you can call them, that number is not there. When I finally found how to submit a support ticket, which was buried, they did not reply to it. My account showed I had submitted a ticket but they just didn’t deal with it. I also read many other people complaining about the same thing. Its a real shame. Because its so important to get support, as in my case the random technical error meant I had to take the site down, and they just didn’t get back to me. I found a close second to be My website builder, and they provide chat support.

Internet Marketing Guy


Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up).
QUOTE: “alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” John Mueller, Google
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