When we started WebStarts we knew everyone was going to need a website, that means everyone. Knowing the wide range of uses for a website we decided to make the basic version of WebStarts free. That way everyone from the student to the biggest corporation can create a great looking website with our free website builder. We also know people are going to love using WebStarts so much they'll want to upgrade to a paid subscription to get even more advanced features for their business or organization.
When you write a page title, you have a chance right at the beginning of the page to tell Google (and other search engines) if this is a spam site or a quality site – such as – have you repeated the keyword four times or only once? I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about launching a new website and the SEO process that you've got to go through. Now, it's not actually that long and cumbersome. But there are a few things that I put into broad categories, where if you do these as you're launching a new site or before you launch that new site, your chances of having success with SEO long term and especially in those first few months is going to go way up.
That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.

This is a bit of an odd company: they use three different brands that sell exactly the same site creator. And we couldn’t find any company details as there is no ‘about’ page on either of the three websites (even their own domain names seem to be registered privately). At first glance Sitey & Co. looks pretty sweet: they offer a vast number of flawless templates. Once you get to the editor you’ll start to notice some similarities to another well-known player: Wix. Everything is really similar (which isn’t necessarily a bad thing). However, we see little reason not to opt for the original. The free plan is limited to 5 pages only and their paid plans are all more expensive than Wix’s.
Heading tags is the HTML markup that tells browsers that it's a headline or a title. Like people, search engines will scan through the headings of your page to get an understanding of what your page content is about. You should create descriptive headlines for all your text content. You can also include keywords that you're trying to target to make your headings even more relevant.
If you don't have a design already in place and think templates are too limited, consider Adobe Muse CC. This unique little program concentrates on letting you design. Templates are handy, embeddable web fonts are great, and the sitemap view may be the best way to get an overall feel for what your site will have. Export it to HTML and you're ready for upload. It's part of the Creative Cloud bundle and also available individually for $14.99 a month with a yearly plan.
Your website’s content is what’s most relevant to your user and Google. It’s called On-Page optimization. Most importantly your web page needs to be useful to your visitor. To help your content rise above the crowd, try using video and audio to complement your text and images. Check this article for an extensive list of relevant On-Page optimization factors.
Many people have asked me about using a website builder such as Squarespace, Wix or Weebly. The problem is that these services come at a price – you’ll generally have to pay between $10 and $40 a month for a single site. You’ll also be limited to basic customization of the template designs they offer, which means that there’s a good chance your site will look just like everyone else’s site.
This will ensure that data submitted through a contact form, for example, is safe and can’t be intercepted. This feature is usually included for free with all major website builder companies. From the tools we tested, only Mozello and Strikingly don’t secure their free sites by default. When SSL isn’t active, it will look like this to your visitors:

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The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.
Just from these features it’s easy to see how it’s worth upgrading to unlock the best for your website. And the good news is, it won’t cost you an arm and a leg! Most basic plans start from around $5 a month. Moving from a free plan to a basic plan is a really affordable way of growing your site and adding these great features to maximise your online presence.
Webs.com is one of the only free website builders to have an integrated membership function. What is this? It basically means that your visitors can sign up to be members directly through Webs.com using their very own Members app, and you can view, manage, and interact with your members through your Webs.com dashboard (like your own control center). This is instead of bringing in a third party to manage your membership sign ups – for example having to install an external app, which can get complicated! 

The list on the top of this page was compiled after an extensive review process. All of the good and bad components of each website builder were considered and used to create a grade system on a scale of ten. We even included a star rating system so that users can share their assessments with us and our readers. Although Wix has our most favorable score, it is not necessarily suited to every user (check Weebly also). We encourage you to read up and determine which one best suits your needs.
ddipro.com, a search engine marketing firm with deep knowledge, years of experience, hundreds of expertise analyst mind and passionate professionals. If you have been told by anyone that SEO (Search Engine Optimization) and Website Marketing can be handled and performed successfully by any Graduate, you might be towards the wrong way. SEO for Website Promotion is no just another Business Campaign, Its Science!
Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.

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If you link out to irrelevant sites, Google may ignore the page, too – but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER – I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites, for example, don’t do well in Google these days without some good quality backlinks and higher quality pages.
The best way to begin your search is to sort the themes by category. If you are opening an eCommerce store (using Bigcommerce for example), there is no reason to browse through blog-optimized themes. Most online website creation services use categories like portfolios, online shops, and blogs to differentiate their templates. Some go even further by creating more specific categories like sites designed to showcase bakeries or sell sunglasses.

I bought a condo in Puerto Vallarta this last year that I am wanting to make available to friends and family. I want to create a simple, yet attractive, website with photos, descriptions, local information and an availability calendar that I can keep updated. I don’t want to use one of the major vacation rental websites as I don’t want to open the property to the world. I have no experience at all in website design, however I’m a reasonably intelligent person. How reasonable is it that I would be able to create the website I am imagining using your tutorial, and would you still think WordPress is the best option for what I am envisioning?

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When I think ‘Google-friendly’ these days – I think a website Google will rank top, if popular and accessible enough, and won’t drop like a f*&^ing stone for no apparent reason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn’t like – or has classified my site as undesirable one day.

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Link building is not JUST a numbers game, though. One link from a “trusted authority” site in Google could be all you need to rank high in your niche. Of course, the more “trusted” links you attract, the more Google will trust your site. It is evident you need MULTIPLE trusted links from MULTIPLE trusted websites to get the most from Google in 2019.

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Hi Emily, Thanks for your input! WordPress.com is a great option for blogging websites as it's what the platform is designed for. But, as you mentioned, there are easier options out there. WordPress.org is where you can really build powerful websites but the platform itself isn't really suitable for beginners. We definitely agree with you that the price is attractive either way though. Thanks for sharing and we're glad you've found a home online with WordPress! Charlie
GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
So you have a new site. You fill your home page meta tags with the 20 keywords you want to rank for – hey, that’s what optimisation is all about, isn’t it? You’ve just told Google by the third line of text what to filter you for. The meta name=”Keywords” was actually originally for words that weren’t actually on the page that would help classify the document.
Some pages are designed to manipulate users into clicking on certain types of links through visual design elements, such as page layout, organization, link placement, font color, images, etc. We will consider these kinds of pages to have deceptive page design. Use the Lowest rating if the page is deliberately designed to manipulate users to click on Ads, monetized links, or suspect download links with little or no effort to provide helpful MC.
Webs.com is one of the only free website builders to have an integrated membership function. What is this? It basically means that your visitors can sign up to be members directly through Webs.com using their very own Members app, and you can view, manage, and interact with your members through your Webs.com dashboard (like your own control center). This is instead of bringing in a third party to manage your membership sign ups – for example having to install an external app, which can get complicated!
GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
A lot of optimisation techniques that are in the short term effective at boosting a site’s position in Google are against Google’s guidelines. For example, many links that may have once promoted you to the top of Google, may, in fact, today be hurting your site and its ability to rank high in Google. Keyword stuffing might be holding your page back. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with, in the FUTURE. Because they will punish you in the future.
QUOTE: “7.4.3 Automatically ­Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of auto­generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)
The above image shows how the title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.

Although Yola has more than 270 themes for their customers to choose from, nearly all of these themes are outdated to the point of incompetence. Yola would have been a fantastic site builder if you were building a website back in 2008. However, in the modern world of web design with responsive themes, video backgrounds, and exceptionally complex interfaces, Yola simply cannot compete with any of the major site builders out there.
I’m using wix right now for my own personal blog. I know I don’t have my own domain name and the wix add is always on my website, however, the page can still be easily reached and I will be able to add basic content like article entries and videos. Products or merchandise and affiliate links could still also be used without having to pay a premium for a registered domain and hosting service. Pay feature may possibly be enabled as well, depending on how you set it up, so that no percentage would be deducted from sales through the site or from a sales widget.

Google WILL classify your site when it crawls and indexes your site – and this classification can have a DRASTIC effect on your rankings. It’s important for Google to work out WHAT YOUR ULTIMATE INTENT IS – do you want to be classified as a thin affiliate site made ‘just for Google’, a domain holding page or a small business website with a real purpose? Ensure you don’t confuse Google in any way by being explicit with all the signals you can – to show on your website you are a real business, and your INTENT is genuine – and even more important today – FOCUSED ON SATISFYING A VISITOR.

Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.

Usually, we’re big advocates of hosted site builders that run in your web browser. But we do of course acknowledge that some of you are more comfortable with an installable Windows or Mac website software. Mobirise is such a program: you install it on your computer and within minutes you’ll be able to start dragging and dropping a free website together – even when you’re offline.
QUOTE: “Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.” Google Search Quality Evaluator Guidelines 2017
I want to create a website that promotes a drugless, non-surgical service for patients in pain and weekend warriors. I want my site to have video testimonials, information about services, inquiries for consultations and possibly the ability to schedule appointment for service. Essentially we need a web presence for this service that drives traffic to us, demands them to take action to increase sales (who doesn’t, right?) Recommendations? Thanks.
I would also ask what existing relationships and websites and profiles do you already have that you can and should update to create buzz and actually to create accuracy. So this would be things like everything from your email signature to all your social profiles that we've talked about, both the ones you've claimed and the ones that you personally have. You should go and update your LinkedIn. You should go and update your Twitter page. You should go and update Facebook. All of those kinds of things, you may want to go and update. About.me if you have a profile there, or if you're a designer, maybe your Dribbble profile, whatever you've got.
Webstarts Complete online store Webstarts not only lets you add up to 10 products, but you can also accept credit card payments through Stripe, WePay or Authorize.net. Inventory management is included and there’s even an option to sell digital goods. The only downside is that you are limited to 20 sales per day. But hey, then you should really think about a paid upgrade.
We believe that a small business needs great digital marketing and a solid online presence to be successful in today’s marketplace. Every entrepreneur should have access to professional digital marketing services that they can afford. Access to professional SEO that actually helps them grow their business. Small Businesses near our Frisco, TX office know this all to well.
I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.

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 Keyword Stuffing in Description: Yet another warning about stuffing of keywords, this time it is in the description. Keyword was stuffing a danger zone and should not be toyed with as it can land your page on the last page of a search engine. Your Meta tag description of about 155 should contain your keywords. These keywords should not be in multiple folds; they are to appear few times. Stuffing keywords in your Meta tag description will not increase your ranking further but will catch the user attention to visit your website from search engines.

It’s important not to be blinded by the word “free.” If you can afford it, stay away from free plans for your business site, even if it’s a small business. Of course, if the alternative is no website, then a free one is still better than nothing. But free plans come with certain restrictions that can give your business website an unprofessional look, such as strange domain names and an obtrusive advert.


In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
Google decides which pages on your site are important or most relevant. You can help Google by linking to your important pages and ensuring at least one page is well optimised amongst the rest of your pages for your desired key phrase. Always remember Google does not want to rank ‘thin’ pages in results – any page you want to rank – should have all the things Google is looking for. That’s a lot these days!
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage. 

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Getting your own website used to require a lot of tech wizardry, such as knowledge of servers, HTML, FTP, site registrars, and web hosting services. Thankfully, we now live in the age of easy online site builders. The services included here let you make a well-designed, mobile-friendly site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability with buy links, online stores, and other money-making options.
If you have original, quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in its results. If you have original content of sufficient quality on your site, you can then let authority websites – those with online business authority – know about it, and they might link to you – this is called a quality backlink.
With WebStarts the drag and drop editor provides a true 'what you see is what you get' experience. You're empowered to create a unique website that conveys the value of your products and services. In addition, WebStarts is jam packed with powerful features that would cost extra with our competitors. All of this is backed up with live support, based right here in the USA. Our friendly and knowledgeable staff is happy to help bring your website to completion.
The question is more important today than ever before, since it is believed that a site’s storage location directly influences its loading time, which in turn affects a business’s ability to attract and retain traffic to the site. To reduce loading time, SITE123 websites are stored on content distribution network (CDN) servers spread across the globe. A visitor will view your site in the fastest manner, when loaded from the closest possible location. Make a website with great performance.

Speaking of usability, website builders are also made to be extremely functional and usable by even novice users. An average website can be built in a matter of hours and changes can be made in minutes. Something that users often fail to keep in mind is that a website is never completed. It is always a work in progress that requires changes and edits and they give users the ability to make snap edits and changes.
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