Ideally, you will have unique pages, with unique page titles and unique page meta descriptions . Google does not seem to use the meta description when ranking your page for specific keyword searches if not relevant and unless you are careful if you might end up just giving spammers free original text for their site and not yours once they scrape your descriptions and put the text in main content on their site. I don’t worry about meta keywords these days as Google and Bing say they either ignore them or use them as spam signals.
So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.

Search Engine Optimization 2020


Try and get links within page text pointing to your site with relevant, or at least, natural looking, keywords in the text link – not, for instance, in blogrolls or site-wide links. Try to ensure the links are not obviously “machine generated” e.g. site-wide links on forums or directories. Get links from pages, that in turn, have a lot of links to them, and you will soon see benefits.

Internet Marketing Overview


A website builder is an online content management system that enables users to plan and build their own websites without need for the advanced designing and technical coding skills that would otherwise be required to create one. One would generally feature a step-by-step guide that assists users with everything from choosing a domain name to selecting a template that suits their needs.
Great writeup Tom! What do you think of clickfunnels as a website builder? A lot of my friends keep telling me to use it but I don't think its a website builder from what I can see. I'm willing to pay the money for only if it's a good website builder. I was doing some research and found these share funnel things. I like that fact that I can import template that are all ready to be used. What do you think of it? Just trying to look for some real opinions so doing some research first.
Many of the top website builders support free trial options for potential customers. Some even allow a site to remain free, though with limited function and heavy branding. So, if you aren’t sure which platform is right for you, then consider starting trials with more than one. This allows you to experience the website builders simultaneously and can make a direct comparison easier. Then, as you find that certain website builders don’t meet your needs, simply remove them from contention.

I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.


Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example.

Video Marketing 3.0


Google states, “News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information” but they also state specifically boasts about a lot of internet traffic, for example, should not influence the quality rating of a web page. What should influence the reputation of a page is WHO has shared it on social media etc. rather than just raw numbers of shares. CONSIDER CREATING A PAGE with nofollow links to good reviews on other websites as proof of excellence.
Very Informative guide for Beginners! you have mentioned in 17 point that "Publish only high quality, fresh and keyword rich content." I understand high quality and fresh content is very good to engage audiences, but what do you mean by "Keyword Rich"? I think content shouldn't be keyword rich as users doesn't want an article having several promotional keywords embed in content. Please correct me if i am wrong!

At first glance, the Ads or SC appear to be MC. Some users may interact with Ads or SC, believing that the Ads or SC is the MC.Ads appear to be SC (links) where the user would expect that clicking the link will take them to another page within the same website, but actually take them to a different website. Some users may feel surprised or confused when clicking SC or links that go to a page on a completely different website.


Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again!

Internet Marketing Explained


I have personally built two different sites using WordPress and found it very easy to use, setup and configure. Once it is initially setup, maintaining the site is as easy as logging into the WordPress admin site and adding your content. I was initially very surprised by the ease of the setup to get my sites up and running. I was able to get the site online and running on a customer domain within 15 minutes. This was a welcome surprise to me the fist time I used WordPress. While WordPress sites are not as simple as drag and drop configuration for the novice computer user, average users will find it easy to edit text and add content using the built in templates. The price is possibly the most attractive feature of WordPress. The word free will often attract users but the usability and ease of the software is what will make users stick with the platform. After building two sites on WordPress, I would strongly recommend it and will surely use it for my future website building projects.
Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source. Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.
Many search engine marketers think who you link out to (and who links to you) helps determine a topical community of sites in any field or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never actually seen any granular ranking benefit (for the page in question) from linking out.
QUOTE: “alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” John Mueller, Google
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