Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example.

Video Marketing 3.0


Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.
Heading tags is the HTML markup that tells browsers that it's a headline or a title. Like people, search engines will scan through the headings of your page to get an understanding of what your page content is about. You should create descriptive headlines for all your text content. You can also include keywords that you're trying to target to make your headings even more relevant.

Video Marketing 2018


Speaking of usability, website builders are also made to be extremely functional and usable by even novice users. An average website can be built in a matter of hours and changes can be made in minutes. Something that users often fail to keep in mind is that a website is never completed. It is always a work in progress that requires changes and edits and they give users the ability to make snap edits and changes.
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.
Flash is a propriety plug-in created by Macromedia to infuse (albeit) fantastically rich media for your websites. The W3C advises you avoid the use of such proprietary technology to construct an entire site. Instead, build your site with CSS and HTML ensuring everyone, including search engine robots, can sample your website content. Then, if required, you can embed media files such as Flash in the HTML of your website.
When I think ‘Google-friendly’ these days – I think a website Google will rank top, if popular and accessible enough, and won’t drop like a f*&^ing stone for no apparent reason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn’t like – or has classified my site as undesirable one day.
When it comes to billboard advertising, less is more. Get your targeted message across in as few words as possible. If you’re looking for a maximum number, no more than 9 (short) words. Take into account that people will be whizzing by in their cars, so there’s only so much they can read…but creating a connection with those people with only a few short words, well, that’s where the creative process comes in.
Another option is Ecwid, but you’ll need to already have a website to add this ecommerce plugin. Also, we would only recommend a free store if you have means, other than Google, of getting traffic to your website. Without being able to use your own domain name, it will be rather difficult to receive organic search engine traffic. For more information, check out our article about online store creation platforms. 

Internet Marketing Mastery


Experience can educate you when a page is high-quality and yet receives no traffic. If the page is thin, but is not manipulative, is indeed ‘unique’ and delivers on a purpose with little obvious detectable reason to mark it down, then you can say it is a high-quality page – just with very little search demand for it. Ignored content is not the same as ‘toxic’ content.
Doodlekit is one of the most unusable and unintuitive website builders on the market. Editing the limited number of templates is confusing and convoluted and taking advantage of the advertised features is more trouble than it’s worth. Despite my extensive history with site builders and web design, I found myself confused and frustrated when trying to make even the simplest changes on my Doodlekit website.

Video Marketing Growth


Meta descriptions don’t directly influence rankings. We all know that, right? But of course, that is completely missing the point here. Your meta description is the content of your advertisement for that page in a set of search engine results. Your meta description is what wins you the click. And winning those clicks can help improve visibility and is absolutely vital in driving more users to your pages.
QUOTE: “I’ve got a slide here where I show I think 8 different URLs you know every single one of these URLs could return completely different content in practice we as humans whenever we look at ‘www.example.com’ or just regular ‘example.com’ or example.com/index or example.com/home.asp we think of it as the same page and in practice it usually is the same page so technically it doesn’t have to be but almost always web servers will return the same content for like these 8 different versions of the URL so that can cause a lot of problems in search engines if rather than having your backlinks all go to one page instead it’s split between (the versions) and it’s a really big headache….how do people fix this well …. the canonical link element” Matt Cutts, Google
SEO.com is a certified Google Partner, which means the search engine has certified our knowledge and experience of Google applications and tools. In addition, we have access to specialized Google training and products, and a dedicated Google representative. Whether you are in ecommerce, technology, retail, dentistry, or B2B, you will benefit working with SEO.com.
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.
One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. To get the best optimization results, you should also update your content as often as it is possible. This way you’ll keep your website fresh and your audience interested.

Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio


TASK – If running a blog, first, clean it up. To avoid creating pages that might be considered thin content in 6 months, consider planning a wider content strategy. If you publish 30 ‘thinner’ pages about various aspects of a topic, you can then fold all this together in a single topic page centred page helping a user to understand something related to what you sell.
Being ‘relevant’ comes down to keywords & key phrases – in domain names, URLs, Title Elements, the number of times they are repeated in text on the page, text in image alt tags, rich markup and importantly in keyword links to the page in question. If you are relying on manipulating hidden elements on a page to do well in Google, you’ll probably trigger spam filters. If it is ‘hidden’ in on-page elements – beware relying on it too much to improve your rankings.
Webstarts	Complete online store	Webstarts not only lets you add up to 10 products, but you can also accept credit card payments through Stripe, WePay or Authorize.net. Inventory management is included and there’s even an option to sell digital goods. The only downside is that you are limited to 20 sales per day. But hey, then you should really think about a paid upgrade.

This is a great review post on website builders. I have tried some of them myself but most of them were hard on the budget and too clunky for me to actually use. Weebly and Squarespace did have what I was looking for but decided to abandon them for lack of time. The customer service on most of these is pretty bad (except the top3). I was actually going to do a review on most of these website builders myself but you’ve done a good job here.
One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
When it comes to social media, you want your service or product to be on your customers mind next time they make a purchase and drive them to your business. Your post on Facebook, tweet on Twitter, or a review on Google Plus can get you noticed by the hundreds of millions of people using social media on a daily basis. We do the research to find the best time for you to post, how to reach the most people, and how to drive people to your business. By tracking Facebook data we will make the best decision on when to post so that you can reach the most people and have a successful social media campaign.
I would like to launch an online platform where people can leave reviews. Think of Yelp. In the future I’d like my users to be able to upload data as well. You can imagine this will be a complex platform long-term. Do you recommend to start with an online website builder like WordPress, Wix, etc or to have actual developers start from scratch? Looking forward to your response! Thanks!
Thank You! So much! As a teacher I am now requires to create and maintain my own website – which definitely is NOT in my wheel house. I have had a Weebly account that I rarely update and as site needed more info added it got well, just messy looking – and expensive.With your information I am going to switch sites and redo my teacher site and make it awesome 🙂 I will let also be creating a personal site to help others which will include videos, I fo, blog, and e-commerce – really this is just a long giant shout out to you for doing all this work that I don’t have time to do! Thanks again! 

Search Engine Optimization Google


ensure redirected domains redirect through a canonical redirect and this too has any chains minimised, although BE SURE to audit the backlink profile for any redirects you point at a page as with reward comes punishment if those backlinks are toxic (another example of Google opening up the war that is technical seo on a front that isn’t, and in fact is converse, to building backlinks to your site).

Internet Marketing 2021


As far as actually doing the nuts and bolts building and design of your site, you also have plenty of options. You can hire someone to design and code a website, or you can try your own hand. You can use an online service to create web pages, or build it offline using a desktop software tool. Or, if you're a coding dynamo, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.

Internet Marketing Tree


You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.
So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.

Being ‘relevant’ comes down to keywords & key phrases – in domain names, URLs, Title Elements, the number of times they are repeated in text on the page, text in image alt tags, rich markup and importantly in keyword links to the page in question. If you are relying on manipulating hidden elements on a page to do well in Google, you’ll probably trigger spam filters. If it is ‘hidden’ in on-page elements – beware relying on it too much to improve your rankings.

This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you.

Another option is Ecwid, but you’ll need to already have a website to add this ecommerce plugin. Also, we would only recommend a free store if you have means, other than Google, of getting traffic to your website. Without being able to use your own domain name, it will be rather difficult to receive organic search engine traffic. For more information, check out our article about online store creation platforms.

Internet Marketing Mastery


The templates are high quality, but nobody wants to have a website which looks like another. While that might be hard to avoid with the number of websites on the internet (tens of billions), giving it your best will surely pay off. A quality theme is surely a great start for a website, but the extensive admin panel gives you a lot of creative freedom to express yourself in your website, whether it is a personal blog or an online store.
Keywords on H1: H1 headers are part and parcel of search engine optimization and should not be over looked no matter what.  Using your key words on your HI tag is the great way to help your users to find your content. HI, tag keywords should not be over used, just one or two is okay, do not over use unless search engines will consider it spamming. H1, tags gives the first impression to any user that visits on what your page stands for. H1, tags can be said to be the receptionist of any web page, so the right keywords should be used.

Sometimes I think if your titles are spammy, your keywords are spammy, and your meta description is spammy, Google might stop right there – even they probably will want to save bandwidth at some time. Putting a keyword in the description won’t take a crap site to number 1 or raise you 50 spots in a competitive niche – so why optimise for a search engine when you can optimise for a human? – I think that is much more valuable, especially if you are in the mix already – that is – on page one for your keyword.
The best way to begin your search is to sort the themes by category. If you are opening an eCommerce store (using Bigcommerce for example), there is no reason to browse through blog-optimized themes. Most online website creation services use categories like portfolios, online shops, and blogs to differentiate their templates. Some go even further by creating more specific categories like sites designed to showcase bakeries or sell sunglasses.
Disclaimer: “Whilst I have made every effort to ensure that the information I have provided is correct, It is not advice.; I cannot accept any responsibility or liability for any errors or omissions. The author does not vouch for third party sites or any third party service. Visit third party sites at your own risk.  I am not directly partnered with Google or any other third party. This website uses cookies only for analytics and basic website functions. This article does not constitute legal advice. The author does not accept any liability that might arise from accessing the data presented on this site. Links to internal pages promote my own content and services.” Shaun Anderson, Hobo
Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster’s particular commercial intent – hence why Google has a Top Heavy Algorithm.
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