So you have a new site. You fill your home page meta tags with the 20 keywords you want to rank for – hey, that’s what optimisation is all about, isn’t it? You’ve just told Google by the third line of text what to filter you for. The meta name=”Keywords” was actually originally for words that weren’t actually on the page that would help classify the document.
I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This tactic is old school but I still follow it. I don’t need to think you need to worry about that, too much, in 2019.
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.
I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.

I am completely a novice or rather a complete novice (actually a hopeless novice) and I thought I had built a reasonable website on sitebuilder until I saw someone elses website and thought I would edit mine. The result is that I have eliminated the contact page and the buttons and I don’t know how to fix any of it. Maybe I will give up as I have a really bad headache from thinking about it. What about Godaddy? How is that one?


“Wow! I mean WOW. Stupid easy and brilliant website builder software. How did it take so long for this to be created. I have been out of Web Dev since 2010 so maybe just being away from it all impresses the hell out of me but you guys deserve a GOOD JOB! Award. I will pass on your name to all I know. Best of luck to you and I can not wait to see what is next.”

Internet Marketing Building


Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.

Sometimes I think if your titles are spammy, your keywords are spammy, and your meta description is spammy, Google might stop right there – even they probably will want to save bandwidth at some time. Putting a keyword in the description won’t take a crap site to number 1 or raise you 50 spots in a competitive niche – so why optimise for a search engine when you can optimise for a human? – I think that is much more valuable, especially if you are in the mix already – that is – on page one for your keyword.
Although Yola has more than 270 themes for their customers to choose from, nearly all of these themes are outdated to the point of incompetence. Yola would have been a fantastic site builder if you were building a website back in 2008. However, in the modern world of web design with responsive themes, video backgrounds, and exceptionally complex interfaces, Yola simply cannot compete with any of the major site builders out there.

Video Marketing On Youtube


This is a bit of an odd company: they use three different brands that sell exactly the same site creator. And we couldn’t find any company details as there is no ‘about’ page on either of the three websites (even their own domain names seem to be registered privately). At first glance Sitey & Co. looks pretty sweet: they offer a vast number of flawless templates. Once you get to the editor you’ll start to notice some similarities to another well-known player: Wix. Everything is really similar (which isn’t necessarily a bad thing). However, we see little reason not to opt for the original. The free plan is limited to 5 pages only and their paid plans are all more expensive than Wix’s.
Some people assume that creating a store online is well out of reach of web design amateurs. However, eCommerce website builders can make that process just as simple as a purely informational website. Often, the design concepts are similar, in regards to entering headings, text, and images. The only real difference is the ability to operate a shopping cart through the site, and website builders that cater to eCommerce businesses make that a breeze.

Build A Website US


Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12]
I have personally built two different sites using WordPress and found it very easy to use, setup and configure. Once it is initially setup, maintaining the site is as easy as logging into the WordPress admin site and adding your content. I was initially very surprised by the ease of the setup to get my sites up and running. I was able to get the site online and running on a customer domain within 15 minutes. This was a welcome surprise to me the fist time I used WordPress. While WordPress sites are not as simple as drag and drop configuration for the novice computer user, average users will find it easy to edit text and add content using the built in templates. The price is possibly the most attractive feature of WordPress. The word free will often attract users but the usability and ease of the software is what will make users stick with the platform. After building two sites on WordPress, I would strongly recommend it and will surely use it for my future website building projects.
This is a bit of an odd company: they use three different brands that sell exactly the same site creator. And we couldn’t find any company details as there is no ‘about’ page on either of the three websites (even their own domain names seem to be registered privately). At first glance Sitey & Co. looks pretty sweet: they offer a vast number of flawless templates. Once you get to the editor you’ll start to notice some similarities to another well-known player: Wix. Everything is really similar (which isn’t necessarily a bad thing). However, we see little reason not to opt for the original. The free plan is limited to 5 pages only and their paid plans are all more expensive than Wix’s.
Broad match keywords usually provides a good balance between the traffic volume and its relevance for a website. They could sound like: “growth hacking for startups” or “content marketing best practices”. Traffic that comes from those phrases will be better targeted, which means that people who visit will be more likely to become your future clients and followers.
So, how easy or difficult is ranking for keywords going to be with a website builder? That depends on you. As we discussed in the first few paragraphs, SEO is a bit of a science and like most sciences, it requires time, knowledge and hard work. You’ll probably make some mistakes when choosing your first keywords, and how to target them, but as they say “practice makes perfect”.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about launching a new website and the SEO process that you've got to go through. Now, it's not actually that long and cumbersome. But there are a few things that I put into broad categories, where if you do these as you're launching a new site or before you launch that new site, your chances of having success with SEO long term and especially in those first few months is going to go way up.
Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."
It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.
Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.
While our competitors limit you to creating a boring static website, at WebStarts we give you the ability to build a website that includes rich, interactive features, we call them apps. Our integrated apps range from form builders, calendars, memberships, video hosting, music playlists, music stores, maps, SEO, and much more. These interactive apps are designed to help your website attract more visitors, capture more leads, and make your website more sticky.
The templates are high quality, but nobody wants to have a website which looks like another. While that might be hard to avoid with the number of websites on the internet (tens of billions), giving it your best will surely pay off. A quality theme is surely a great start for a website, but the extensive admin panel gives you a lot of creative freedom to express yourself in your website, whether it is a personal blog or an online store.
Broad match keywords usually provides a good balance between the traffic volume and its relevance for a website. They could sound like: “growth hacking for startups” or “content marketing best practices”. Traffic that comes from those phrases will be better targeted, which means that people who visit will be more likely to become your future clients and followers.

Internet Marketing Objectives


So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.
The latest fashion in website building are intelligent assistants. Bookmark, Wix ADI and, to a lesser extent, Jimdo Dolphin, all promise to use some kind of magic formula to get your website right with the first draft. Using Bookmark’s AiDA assistant we were left wondering where the intelligent assistant should get the information of what to put on your website. All you enter is your business name and the industry. The outcome was not terrible but it’s also not better than a website created without an assistant.

Get unlimited/increased storage and bandwidth: It is common for your storage and bandwidth to be capped on free plans. The amount you get often increases as you work up through price tiers, which allows you to scale and grow your website at your own pace. A lot of website builders like Wix will give you unlimited bandwidth and up to unlimited storage too!

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This tactic is old school but I still follow it. I don’t need to think you need to worry about that, too much, in 2019.

Thank you so much, Mr. Robert, for this review article. I’m just now getting started with a new Entrepreneurship, as an Author & illustrator, Speaker, and Podcaster. And I think it’s a good idea for me to get my own website. I didn’t need to read any further than your 1st review (of Sitebuilder), then I skipped to your conclusion section. I’ve had some experience with both blogging and with web design, and it sounds like Sitebuilder has everything that I’m looking for. So, I’m going to give it a try. It might be a day or two before I will have the time for it, but I’ll be sure to save this page so I can return to it and use your link for my purchase and set up, in support of your venue, as a small token of my appreciation for your sharing of this helpful information. Again, thank you very much for the help, Udi DarkChild
When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to doorway page type situations. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.
In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.

Hello. I’m very thankful to you for finding this information before pursuing getting my website started!! I know absolutely nothing, technical wise, so I need a builder that can assist me with just that. I want to have a site with: my Photography, my Poetry, Verses from the Word, & Encouraging words for the day. Simple, not complicated. Also to where people can interact with me as well if they choose to, & be Facebook accessible. I’m praying that you would be willing to guide me a little bit. I’m a TRUE amateur at this!! Wix.com is who I think I’m going to go through. Please, let me know what you think. I appreciate the information you shared, more than you know!! TY!!
So let's get started with number one here. What I'm suggesting that you do is, as you look across the site that you've built, go and do some keyword research. There are a lot of Whiteboard Fridays and blog posts that we've written here at Moz about great ways to do keyword research. But do that keyword research and create a list that essentially maps all of the keywords you are initially targeting to all of the URLs, the pages that you have on your new website.
“Don’t lose your visitors under the weight of a heavy, confusing website” says Strikingly, a website builder from California. That’s probably why they want you to put all your content on a single-page. If you’d like to create multiple pages, you’ll have to upgrade to a paid plan. To be fair, they have some pretty decent templates to choose from and the website editor is easy to understand, even for beginners. If you ever leave the free plan, you’ll be charged at least $8 per month (domain name included in yearly plans).
×