Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
When we started WebStarts we knew everyone was going to need a website, that means everyone. Knowing the wide range of uses for a website we decided to make the basic version of WebStarts free. That way everyone from the student to the biggest corporation can create a great looking website with our free website builder. We also know people are going to love using WebStarts so much they'll want to upgrade to a paid subscription to get even more advanced features for their business or organization.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]

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Hi, Robert. I want to build a bilingual (Urdu, English) website for Pakistanis who have suffered physical abuse as children. I want it to have a free MOOC like the kind you have on Future Learn: discussion forum, sign-in account, videos, downloadable material in the form of .pdfs, photos. Currently, websites providing PTSD MOOCs are in English and/or too expensive for us Pakistanis. Could I use WordPress to build the kind of website I’m talking about? Also, what do mean when you say that a website integrates with GSuit and costs 5 dollars a ‘pop’? Can’t one leave out that feature all together? Thank you.

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With professional templates, customizable features, and instant responsive design, Spark Page just may be the best website builder you've never heard of - a fast and easy tool that anyone can use. Spark Page offers a variety of features to make your content look its best no matter where it’s viewed. Spark's design tools are based on the essential features of Adobe's professional tools like Photoshop and Illustrator, but you don't need to know how to use them or any other dedicated design software.

This post is extremely relevant since I just launched my company's new website yesterday. I mapped all the 301 redirects and did all of the technical SEO and submitted the sitemap to google search console under the https and non-www property. I am concerned because the new site has the same domain and the non-www HTTPs property has not started the indexing process (it has been 24 hours). How long does this process normally take? The current index has all the old pages that 301 redirect to their respective new page.


This is the question we’re asked most. We love when people ask it, and we live to answer it. To put it into a single word, the answer is – relevancy. Our years of SEO research & experience have taught us that Google is always looking for the most relevant website for what people are searching for. There are, of course, over 300 metrics, aspects & ranking factors that Google takes into account, but at the end of the day, if your website is relevant & useful to your target audience, you will have a fantastic foundation.

The key word in a description:  Search engines favor websites and web pages that make use of the main words used in describing a page. Especially keywords in snippet as seen on SEO test tool. When you take advantage of the right keywords in your description of a page, then you have better chances with occupying the first page on search engines. Although key words cannot get you directly to the front page of Google, surely it increases your chances. Do well also to limit the use of a particular keyword on your website as too much of everything is bad.


The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
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