Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point. 
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.

Internet Marketing Qualifications


“1st downloaded mobirise website creator then thought these guys are not asking me for any money its not possible then thought may be later while publishing they'll ask for money.but its totally free wohooo. expecting something big from you guys . i never write any mail to any developer but you guys created such awesome tool i am bound to reply you.” 

*Then, you should also be thinking about, "Do I have content that I've contributed across the web over the years, on all sorts of other websites, where if I went and said, 'Hey, I've got a new site. Could you point to that new site, instead of my old one, or to my new site that I've just launched, instead of my old employer who I've left?'" you can do that as well, and it's certainly a good idea.
QUOTE: “So there’s three things that you really want to do well if you want to be the world’s best search engine you want to crawl the web comprehensively and deeply you want to index those pages and then you want to rank or serve those pages and return the most relevant ones first….. we basically take PageRank as the primary determinant and the more PageRank you have that is the more people who link to you and the more reputable those people are the more likely it is we’re going to discover your page…. we use page rank as well as over 200 other factors in our rankings to try to say okay maybe this document is really authoritative it has a lot of reputation because it has a lot of PageRank … and that’s kind of the secret sauce trying to figure out a way to combine those 200 different ranking signals in order to find the most relevant document.” Matt Cutts, Google

Marketing Online 360


 Content Length: Content is king, your materials represent your brand and what a page in your website is all about. Contents can be blog post or article on your site; it might even be sales copy depending on the purpose of your website. NO matter which is it, the most important thing is those contents meet a certain word length, and that is a minimum of 50 words and above. IT is recommended that Google and other search engines favor websites with contents up to 400 words.
SEO.com is a certified Google Partner, and our team is filled with specialists in SEO (search engine optimization), PPC (pay per click), eCommerce, social media, Google AdWords, conversion optimization, site usability, databases, apps, and more. Our developers and teams combine creativity and top technical expertise to manage the most effective up to date websites.
Google Analytics is a right tool for every website owner to monitor every activity on the site. All the data you need on your website is what Google analytics presents on a platter of Gold. It is a beneficial tool for bloggers too that deals o paid traffic to track the traffic coming in and where it comes from and determine the return on investment for every dollar spent. Google analytics is not just a tool for the monitor where visitors visit from; it also shows the captions they take when they visit. Links they clicked on and how much time spent on your site (bounce rate)

Google expects pages to “be edited, reviewed, and updated on a regular basis” especially if they are for important issues like medical information, and states not all pages are held to such standards, but one can expect that Google wants information updated in a reasonable timescale. How reasonable this is, is dependant on the TOPIC and the PURPOSE of the web page RELATIVE to competing pages on the web.


The last thing I would ask about are people who are maybe more distant from you, but press coverage, social coverage, or influencer outreach, similar to the, "Who will help you amplify and why?" You should be able to make a list of those folks, those outlets, find some email addresses, send a pitch if you've got one, and start to build those relationships.
WebStarts is everything you need to create and maintain your very own website. Traditionally websites are written in HTML code, that code is stored on a server, and a domain is pointed to it. The process of setting up a traditional website is tedious, technical, and expensive. If you don't know how to code you might hire a web developer. Next, you need to purchase server space. Finally, you need to register a domain. It's a hassle to manage three different bills and three different companies. The whole process is so confusing it leaves a lot of people wondering how to make a website at all.

QUOTE: “high quality content is something I’d focus on. I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for (Google users) and if your content is really useful for them, then we want to rank it.” John Mueller, Google 2016
Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)
But what about Wix? Well, we made it to the top of Google’s rankings for “HTML5 website builder” with this small page, although as we don’t update it anymore we’re at the bottom of page one (still a good result). Additionally, John Mueller (Google employee) stated that “Wix websites work fine in search“. For more details please refer to our Wix SEO guide.
Sometimes, you don't need a traditional website to get your message across. Adobe Spark Page is ideal for projects that don't require more than one page, such as portfolios, resumes, presentations, blog posts and photo galleries. For businesses, a Spark Page can showcase a product catalog, advertise a special offer, or act as a weekly or monthly newsletter.
Many search engine marketers think who you link out to (and who links to you) helps determine a topical community of sites in any field or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never actually seen any granular ranking benefit (for the page in question) from linking out.
There are many search engines, but let’s be honest: Google remains the most widely used one in most of the world, so focus on it first. It might also be worth adding Google Search Console to your site. This tool will help you discover  SEO issues and will speed up the Google indexation process of your site. Please check Google Search Console support for more information.

You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.
Keywords in URL: Virtually every part of your page that deals with words deserve to be optimized with target keywords for your website. The Url address of your site (e.g., www.dentist.com) should contain at least your keywords for which you want your site to rank. Keyword in URL does not only rank your web pages; it helps your users read information concerning a particular page easily before visiting the link. same as website SEO Checker
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE
Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
QUOTE: “The amount of expertise, authoritativeness, and trustworthiness (E­A­T) that a webpage/website has is very important. MC quality and amount, website information, and website reputation all inform the E­A­T of a website. Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page.” Google Search Quality Evaluator Guidelines 2017
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