Does this article have an excessive amount of ads that distract from or interfere with the main content? (OPTIMISE FOR SATISFACTION FIRST – CONVERSION SECOND – do not let the conversion get in the way of satisfying the INTENT of the page. For example – if you rank with INFORMATIONAL CONTENT with a purpose to SERVE those visitors – the visitor should land on your destination page and not be deviated from the PURPOSE of the page – and that was informational, in this example – to educate. SO – educate first – beg for social shares on those articles – and leave the conversion on Merit and slightly more subtle influences rather than massive banners or whatever that annoy users). We KNOW ads (OR DISTRACTING CALL TO ACTIONS) convert well at the top of articles – but Google says it is sometimes a bad user experience. You run the risk of Google screwing with your rankings as you optimise for conversion so be careful and keep everything simple and obvious.
The above information does not need to feature on every page, more on a clearly accessible page. However – with Google Quality Raters rating web pages on quality based on Expertise, Authority and Trust (see my recent making high-quality websites post) – ANY signal you can send to an algorithm or human reviewer’s eyes that you are a legitimate business is probably a sensible move at this time (if you have nothing to hide, of course).
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
QUOTE: ‘To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
QUOTE: “Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.
The latest fashion in website building are intelligent assistants. Bookmark, Wix ADI and, to a lesser extent, Jimdo Dolphin, all promise to use some kind of magic formula to get your website right with the first draft. Using Bookmark’s AiDA assistant we were left wondering where the intelligent assistant should get the information of what to put on your website. All you enter is your business name and the industry. The outcome was not terrible but it’s also not better than a website created without an assistant.
Thanks for sharing, Rand. These are some great tips. This might be more of a post-launch check, but with some websites still getting redesigned to be responsive or mobile-friendly, it may also be good to check Google Search Console after you launch your website and track your mobile-friendliness. This is especially true for large sites who may have thousands of pages with poor mobile usability. Hopefully those numbers drop after your redesign and maybe, maybe even see some bumps in other metrics.
In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.
Some pages are designed to manipulate users into clicking on certain types of links through visual design elements, such as page layout, organization, link placement, font color, images, etc. We will consider these kinds of pages to have deceptive page design. Use the Lowest rating if the page is deliberately designed to manipulate users to click on Ads, monetized links, or suspect download links with little or no effort to provide helpful MC.

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I’m new at this and not yet ready to launch a website but want to secure a domain name. I’m wondering if I can purchase the domain name and just park it? If so, what does that actually mean? Does the web host put it up online or just put it aside for me until I’m ready to build the web-site? If they do put it up online, how visible is it and do they put any content such as their info or advertising on it; or would I be able to put up something that would say something on it which shows it will be coming soon?
Sometimes, you don't need a traditional website to get your message across. Adobe Spark Page is ideal for projects that don't require more than one page, such as portfolios, resumes, presentations, blog posts and photo galleries. For businesses, a Spark Page can showcase a product catalog, advertise a special offer, or act as a weekly or monthly newsletter.
Either porn SC or Ads containing porn on non­Porn pages can be very distracting or even upsetting to users. Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating. For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. However, an extremely graphic porn ad may warrant a Low (or even Lowest) rating.”

As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.


Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
This post is extremely relevant since I just launched my company's new website yesterday. I mapped all the 301 redirects and did all of the technical SEO and submitted the sitemap to google search console under the https and non-www property. I am concerned because the new site has the same domain and the non-www HTTPs property has not started the indexing process (it has been 24 hours). How long does this process normally take? The current index has all the old pages that 301 redirect to their respective new page.
Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster’s particular commercial intent – hence why Google has a Top Heavy Algorithm.

Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up).

to avoid throwing link equity away, you might create HIGH LEVEL IN-DEPTH TOPIC PAGES on your site and redirect (or use canonical redirects) any related expired content that HAVE INCOMING BACKLINKS, to this topic page (and keep it updated, folding content from old pages, where relevant and there is traffic opportunity, to create TOPIC pages that are focused on the customer e.g. information pages)

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Hi, Robert. I want to build a bilingual (Urdu, English) website for Pakistanis who have suffered physical abuse as children. I want it to have a free MOOC like the kind you have on Future Learn: discussion forum, sign-in account, videos, downloadable material in the form of .pdfs, photos. Currently, websites providing PTSD MOOCs are in English and/or too expensive for us Pakistanis. Could I use WordPress to build the kind of website I’m talking about? Also, what do mean when you say that a website integrates with GSuit and costs 5 dollars a ‘pop’? Can’t one leave out that feature all together? Thank you.

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Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the amount of storage and bandwidth they allow, so read the small print to find out how much you get with each provider. Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.
At the moment, I don’t know you, your business, your website, your resources, your competition or your product. Even with all that knowledge, calculating ROI is extremely difficult because ultimately Google decides on who ranks where in its results – sometimes that’s ranking better sites, and sometimes (often) it is ranking sites breaking the rules above yours.
After all the work you put into it, I feel not a little stupid, in need to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully, sell one or two.

Themes set the tone of your site. They can be a direct reflection of the owner: If you are a person of simple tastes you might choose a minimalist template, while larger personalities might prefer something with strong colors. You should always keep in mind, however, that a website should meet the level of professionalism of the content it hosts. You might want to think twice about using Comic Sans on a medical professional site, for example.
If a PARTICULAR CANONICAL HEAD KEYWORD is IMPORTANT (even perhaps a SYNONYM or LONG TAIL VARIANT) and I think a particular 301 REDIRECT has some positive impact on how Google judges the quality or relevance the page, I will make sure the CANONICAL HEAD KEYWORD and SYNONYMS are on the FINAL PAGE I redirect Google to (which is the one that will be rated and cached).

Are there content opportunities or image search opportunities? Do I have rich snippet opportunities? Like maybe, this is probably not the case, but I could have user review stars for my Rand's Animals website. I don't know if people particularly love this lemur GIF versus that lemur GIF. But those can be set up on your site, and you can see the description of how to do that on Google and Bing. They both have resources for that. The same is true for Twitter and Facebook, who offer cards so that you show up correctly in there. If you're using OpenGraph, I believe that also will correctly work on LinkedIn and other services like that. So those are great options. 

Don’t break Google’s trust – if your friend betrays you, depending on what they’ve done, they’ve lost trust. Sometimes that trust has been lost altogether. If you do something Google doesn’t like such as manipulate it in a way it doesn’t want, you will lose trust, and in some cases, lose all trust (in some areas). For instance, your pages might be able to rank, but your links might not be trusted enough to vouch for another site. DON’T FALL OUT WITH GOOGLE OVER SOMETHING STUPID
I am completely a novice or rather a complete novice (actually a hopeless novice) and I thought I had built a reasonable website on sitebuilder until I saw someone elses website and thought I would edit mine. The result is that I have eliminated the contact page and the buttons and I don’t know how to fix any of it. Maybe I will give up as I have a really bad headache from thinking about it. What about Godaddy? How is that one?
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

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Great writeup Tom! What do you think of clickfunnels as a website builder? A lot of my friends keep telling me to use it but I don't think its a website builder from what I can see. I'm willing to pay the money for only if it's a good website builder. I was doing some research and found these share funnel things. I like that fact that I can import template that are all ready to be used. What do you think of it? Just trying to look for some real opinions so doing some research first.
QUOTE: “If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits. There are lots of Google algorithms specifically designed to frustrate spammers. Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. So hopefully, and we’ve seen this happen, people step away from the dark side and say, you know what, that was so much pain and anguish and frustration, let’s just stay on the high road from now on.” Matt Cutts, Google 2013
Thanks for a great review! My only “con” would be that you didn’t included customer service. But I understand the work it would have involved. I LOVE WIX. I have been with them since they started. But their customer service stinks. I don’t like having to search through a database of questions other users have submitted to find an answer to my problem. They make it hard to find a phone number. Otherwise, besides a few technical beefs I have, it is a great option.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Obviously, your website will need extensions to connect with your social media accounts, add voting plugin, save user account details, and more. For all that you will need a platform that can be extended to meet your needs, and WordPress makes all this super easy. You may also be able to find free plugins to do a lot of things which will help you keep the costs in check.

SEO is a set of techniques that help websites rank higher in search engines (e.g. Google or Bing). The final goal is to increase visibility, ideally ranking at the top of those search engines, which means more clicks and more visitors. Unlike paid traffic (e.g. Google AdWords, Facebook Ads, etc.), visitors coming from your SEO efforts (also known as organic traffic) are free.
QUOTE: “alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” John Mueller, Google
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